UGA COMM 2360 - Merchants of Cool (5 pages)

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Merchants of Cool



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Merchants of Cool

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Merchants of Cool


Lecture number:
11
Pages:
5
Type:
Lecture Note
School:
University of Georgia
Course:
Comm 2360 - Rhet & Pop Culture

Unformatted text preview:

COMM 2360 1nd Edition Lecture 11 Outline of Last Lecture I Kids a b c d Trends Tweens Concerns Laws Outline of Current Lecture I Kids a Implications b Case Study 2 Disney II Merchants of Cool documentary Current Lecture September 15 2014 test coming up in one week either tonight tomorrow study guide test will be harder MC concepts from the lecture set of conceptual questions from reading that didn t appear in lecture PENCIL Finishing up lecture on kids transition cool kids site of controversy kids tweens teenagers schools o used to be an adfree zone but contained valuable captive aud o didn t talk much about why schools would go along with plans that enable advertisers to get into children s brain at the same time advertisers gaining access public schools were cutting back strapped for cash systematic defunding famous Harper s mag article lecture sponsored by Preggo used to discuss concept of viscosity slotted spoon test Preggo is thick and won t go through a slotted spoon o people chomping at bit to contact children with brand These notes represent a detailed interpretation of the professor s lecture GradeBuddy is best used as a supplement to your own notes not as a substitute Implications companies provide something in exchange for access to students o usually money o or ChannelOne monitors o or computers o free score board o discounts changes central mission of the school o public edu is meant to be public good funded by public money turns us all into well informed citizens that can make decision in functional democracy want a meritocracy don t have to have money to go to school o when lesson plan is designed around positive brand ID that s a diff mission that teaching lesson about viscosity as sci concept ID change from student to consumer o or citizen to consumer o rarely will critics bring up the fact that this is distracting objection to practice is that ads are ubiquitous but REAL objection is school used to work on behalf of public interest education now



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