SC POLI 201 - Logic6eCh10Outline (21 pages)

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Logic6eCh10Outline



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Logic6eCh10Outline

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Powerpoint of Chapter 10 (The Logic of American Politics)


Pages:
21
School:
University Of South Carolina-Columbia
Course:
Poli 201 - American National Govt

Unformatted text preview:

10 Public Opinion What is Public Opinion V O Key Jr defined public opinion as those opinions held by private persons which governments find it prudent to heed Basis constitutional guarantees give Americans a platform for expressing their opinions The same guarantees make it possible and essential for public officials and policy advocates to attempt to influence and mobilize public opinion Measuring Public Opinion The basic techniques for measuring public opinion are drawing a random sample a sample size of approximately 1 200 a three percent margin of error A completely random sample is unlikely because no single directory in which everyone is listed random digit dialing misses potential respondents cell phone only households some unwilling to participate in polls weighting is imperfect question wording and interpretation The Origins of Public Opinion Public opinion is important because of its effect on political behavior particularly voting It has its political effect as an aggregate mass phenomenon but like the vote it is the sum of many individuals parts Or is it The Origins of Public Opinion Attitudes Expressed opinions reflect underlying attitudes Attitude an organized and consistent manner of thinking feeling and reacting with regard to people groups social issues or any event in one s environment Most people have loosely structured sets of political attitudes The Origins of Public Opinion Ideologies A political ideology an elaborately organized set of political attitudes Ideologies promote consistency by connecting political attitudes to a more general principle or set of principles Ideologies are most often linked by coalitional politics rather than by principle Americans often identify themselves as being liberal or conservative Some researchers suggest that political attitudes reflect an individual s core values Homework http www politicalcompass org test Email me your coordinates on compass The Origins of Public Opinion Partisanship Partisanship or the



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