SOA 106 1st Edition Lecture 9Outline of Last Lecture I. What is Culture?II. Why is Culture SIgnificant?III. Material CultureIV. Non-Material CultureOutline of Current Lecture II. NormsIII. ValuesIV. Power and CultureV. Significance of CultureVI. SocializationCurrent LectureNorms● Sanctions -- the way we enforce norms○ Ex: giving someone a dirty look in the elevator because they only took it to the second floor● Norms emerge because we enforce them○ by shit talking people who try to break them● Most rules that govern us are not written downValues● Values -- standards defining what a group or society considers good, desirable, right or important.○ waiting to have sex until marriage○ respecting your elders○ freedom○ children○ money○ education○ hard work○ equal opportunityPower and Culture● Assigning meaning to symbols is often contentious and contested---meaning only peoplein power have the ability to assign meaning to things○ Illini Chief -- those with power get to define what the symbols mean● Power has influence over cultureSignificance of Culture● Need it to survive● Guides human behavior● Gives meaning to our livesSocialization● Socialization -- the process by which individuals internalize the values, beliefs, and normsof a given society and learn to function as its members.○ how we learn culture○ life long process of acquiring culture● Agents of socialization:○ family○ school○ peer groups○ media○ work○
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