WSU MKTG 360 - Ethics (4 pages)

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Marketing Ethics

Lecture number:
Lecture Note
Washington State University
Mktg 360 - Marketing

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MKTG 360 1nd Edition Lecture 5 Outline of Last Lecture 1 Types of marketing 2 Why go global 3 Global marketing 4 Management orientations 5 Hofstede s cultural typology 6 Purchasing Power Parity PPP The Big Mac Index 7 Country of origin as brand element Outline of Current Lecture 1 Ethics 2 Consumerism and the Bill of Rights 3 AMA Ethical Values and Norms 4 Ethical Dilemmas as social Dilemmas 5 Consumer Market Orientation 6 Social Marketing Orientation 7 Patagonia s Stewardship 8 Example of CBBR Research Current Lecture 1 Ethics a Moral principles and values that govern the actions and decisions of individuals and groups These notes represent a detailed interpretation of the professor s lecture GradeBuddy is best used as a supplement to your own notes not as a substitute 2 3 4 5 b Help provide guidance on how to act when faced with moral dilemmas c Can vary based on societal culture business culture and organizational culture d Code of Ethics i Written standards of behavior to which everyone in the organization must subscribe ii Estimated that 86 of U S companies have some type of ethics code Consumerism and the Bill of Rights a Definition i Social movement that tries to protect consumers from harmful business practices b Historical Roots i Rachel Carson s Silent Spring ii Ralph Nader s Unsafe at Any Speed c Consumer Bill of Rights Kennedy i Safe ii Informed iii Heard iv Choose freely AMA Ethical Norms and Values a Norms and Values i Do not harm ii Build trust I marketing system iii Uphold several key values so as to increase confidence in marketing exchange system 1 Honesty to customers and stakeholders 2 Responsibility accept consequences of our actions 3 Fairness balancing needs of buyer and seller 4 Respect all stakeholders 5 Openness in marketing activities 6 Citizenship legal economic societal charitable Ethical Dilemmas as Social Dilemmas a Social Dilemmas i Situations in which short term interests of individuals is in conflict with long term interests of

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