CCI 150 1st Edition Lecture 6Outline of Last Lecture I. Mass Media Effects Continued II. Information Science and TechnologyOutline of Current Lecture I. Information Science and Technology Cont… II. Communication and CultureCurrent LectureI. Information Science and Technology Cont… 1.) The digital divide: The digital age brings a wealth of information to your couch, but not if you can’t afford the technology. New technology transfers part of the cost to the end user,but not everyone can afford that cost. (i.e. in the past you would get a very very large catalog to order things you wanted, which the company had paid for to have made and mailed to you. Now, you pay for your computer and your web access in order to online shop. This is actually saving the companies a lot of money and we are incurring the cost.)There are three reasons people don’t have access to the internet:-The cost of devices and service-Geographically it is unavailable to you-Political limitations in other countries. 2.) Point and Click computers revolutionized the way average people could use a computer in the 1980s. These computers were used only to manage your information. There was no world wide web yet. Desktop publishing was an important term of the era. You could make your own flyers, newspapers, etc. This was revolutionary! 3.) RGB= Colors= Red, Green, Blue. It is the way colors are defined on a computer screen.All colors on a screen are made by combining red, green, and blue.4.) CMYK- Cyan, Magenta, Yellow, and K(stands for black)- when colors appear in print they are defined by mixing these colors. 5.) Pixels (tiny dots in a grid)= the dots that make up any image on a screen. These notes represent a detailed interpretation of the professor’s lecture. GradeBuddy is best used as a supplement to your own notes, not as a substitute.4.) Memory: RAM (random access memory. You can jump to the point you want. Memory is not stored in a linear fashion as it would be in a VHS tape.). Hard disk (permanent, internal OR external).5.) Hardware (wires, chips, ‘parts’)6.) Software (computer instructions, operating system, Microsoft word.)7.) Exponentially better (things continually get better and cheaper in the technology world.)8.) Cloud computing (in the cloud): your information is on a server somewhere but you don’t really know where. But you don’t really care where as long as you can access your information. 9.) SEO- Search Engine Optimization: putting your web pages together so that search engines can find them quickly and easily. You want your webpages to be pulled up when someone googles something, so that people will find your product or service.10.) CMS: Content Management System: allows you publish on the web without knowing any kind of code or without having any type of special software. Ex: twitter is a CMS, facebook is a CMS, instagram is a CMS. II. Commutation and Culture1.) Culture: Specialized lifestyle of a group of people including values, beliefs, artifacts (decorations of self and environment), and behaviors. Involves ways of behaving and thinking and are passed from generation to the next through enculturation. 2.) Enculturation: what you learn because you grew up with it. Can be explicitly taught oryou have just picked it up without even realizing it. 3.) Acculturation: What you aquire later. Not what you are born into. Something you A-quire later! (ex: you were going to go to japan, so you learn about their culture.)4.) Sex/ Gender: sex is biological. Gender is a social construct (girls are expected to be this way, guys are expected to be that
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