Chapter 9 Meeting objectives Who are they and why are they attending Focus objectives needs to be clear concise and measurable Setting Objectives Who is group Why are they here What is objective of meeting o Impacts virtually of all meeting components Room setup o Remember why people attend meetings Education Networking Business Needs Analysis Age and gender of past attendees Level of expertise o New employee Position within organizations hierarchy Hotel amenities preferred Medical or dietary needs Organization paying Guests of attendees spouse o Planning other things to do Importance of networking Distance attendees travel International guest special needs o interpreter Special accommodations for disabled ADA Educational outcome expected Developing Smart Objectives Objectives need to be S M A R T o Specific Only measure one thing at a time o Measurable Quantify or measure that you have haven t met objective o Attainable Is it possible to accomplish goal o Relative Is it relevant to overall mission goals o Time based Has to include when goal needs to be completed by Not SMART example o Improve project management skills SMART example o Take project management essentials workshop on date report what was learned by our team by next date and apply the relevant concepts while implementing our 2015 marketing plan Site Selection First establish meeting objectives Determining site is typically a group decision Factors to consider
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