UT Knoxville PBRL 270 - PR History (3 pages)

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PR History

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PR History


A look at the history of Public Relations.

Lecture number:
Lecture Note
University of Tennessee
Pbrl 270 - Public Relations Principles

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PBRL 270 1st Edition Lecture 5 Outline of Last Lecture I Guest Speaker Eric Jackson Outline of Current Lecture I Public Relations History Historical Tactics PR Growth Factors II Early Pioneers III Four Models of PR IV Periods of PR Development Global Information Age V Salary Differences Current Lecture I Public Relations History 1st news release Rosetta Stone 1st sports promotion Ancient Olympics 1st newsletter Julius Caesar Early major PR campaign Jesus Disciples Early corporate philanthropy Renaissance art patronage 1st American PR campaign attracting settlers 1st publicity stunt Boston Tea Party Historical Tactics they were as varied as they are today o Brochures pamphlets books etc o Plays music art o 3rd party endorsements o Slogans and symbols o Media coverage and press monitoring o Publicity stunts and special events o Speeches and public meetings o Audience segmentation o Pseudo event fake event PR Growth Factors o Booming post WWII economy o Growing urban and suburban populations o More impersonalized society These notes represent a detailed interpretation of the professor s lecture GradeBuddy is best used as a supplement to your own notes not as a substitute o Scientific advances o Mass media revolutions II III Early Pioneers Samuel Insull Chicago Edison Company customer relations news releases films bill stuffers Henry Ford farm tours car racing positioning employee relations Teddy Roosevelt news conferences and press interviews George Creel Persuasion and public opinion for war effort Arthur Page AT T comprehensive corporate communication Ivey Lee first PR counselor concept that businesses should align themselves with the public interest dealing with the top management PR as a management function open communication with media reporting the bad along with the good humanizing business opinion leadership Edward Bernays Father of modern PR in Crystallizing Public Opinon 1923 Information given to the public Persuasion directed at the public to modify

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