CCI 150 1st Edition Lecture 5Outline of Last Lecture I. Human Communication ContinuedII. Mass Media EffectsOutline of Current Lecture I. Mass Media Effects Continued II. Information Science and TechnologyCurrent LectureI. Mass Media Effects Continued 1.) You’ve spent more time watching television than any activity other than sleep.2.) We tend to admire and emulate some people we see in the media through jokes, job choices, and social trends. There are less than great role models as well through stereotyping and cultural imperialism.( the idea that cultures shown in television shows affects other cultures.)3.) Violence: Social advocates and TV leaders disagree. Two terms to know regarding this:-Cathartic effect- TV violence may be actually good for you. It allows us to get the violence out of our system by watching the violence on TV rather than performing the violent act yourself.-Catalytic effect- TV does actually promote violence. (opposite)4.) Wilbur Schramm said that television violence can be harmful, beneficial, or neither. 5.) Any type of media research is trying to answer one big question! What effect do media have?? The answer is we don’t know…II. Information Science and Technology1.) Information Science is not offered as an undergrad degree, but you can get a minor ininformation science and technology. These notes represent a detailed interpretation of the professor’s lecture. GradeBuddy is best used as a supplement to your own notes, not as a substitute.2.) Traditional library jobs are: Public (librarian in your community), School (K-12 school librarian), academic (faculty members at a university or college. Try to create new knowledge in their field), Archives (take care of special collections. Usually things that are old, valuable, or fragile.), Special (topic specific libraries. Law, medical, ag, map, music, etc.) 3.) What librarians do: acquisition, cataloging, classification, preservations, and the newest goal of information science is information architecture (which is trying to make the information available/ easy to find when people are seeking information. )4.) Information Science Goals:-organizing knowledge for efficient retrieval. This can happen inside traditional libraries or now, outside libraries, leaning more towards technology. 5.) There are 3 types of information that need to be managed:-Public information (info that is available to anyone who wants it, but not necessarily free)- Private Information (Proprietary: belongs to a business usually. Ex: ford motor company has a long history and some info is public but there is a large amount of information not available to the general public.)- Personal Information (Information that belongs to an individual. Ex: medical records, banking records.)6.) Paradigm Shift: The library is no longer necessarily to be defined simply as a location.It is becoming a concept. The actual building is still there, but now we use many of the libraries resources without even stepping foot in the library.) 7.) Not your Parent’s Library: we now have online databases, digitized books, digitized photos, digitized audio and visuals, fully searchable articles (magazines, newspapers, academic journals.) **We use all these things without ever stepping foot in the library, also we have access to things that aren’t actually in our particular