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UMBC CMSC 691 - Introduction to Electronic Commerce: Overview

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Introduction to Electronic Commerce: OverviewElectronic Commerce (EC)EC ObjectivesHow are Businesses using E-Commerce?Business using E-Commerce (cont’d)EC EnvironmentCategories of EC - B2CCategories of EC – B2BCategories of EC – B2B (cont’d)Categories of EC - B2GEC ActivitiesEC & Transformation of BusinessPhases of E-CommerceBusiness Models- Characteristics and ExamplesEC Models -IntroductionEC ModelsEC Models (cont’d)Slide 18Slide 19Slide 20Slide 21Slide 22Slide 23E-Commerce ProcessE-Commerce Process (cont’d)Slide 26E-Commerce TechnologyE-Commerce InfrastructureThe InternetSearch EnginesAccess SecurityCryptographic SecurityElectronic PaymentsMultimediaData Mining1Introduction to Electronic Commerce: Overview Yelena YeshaMichael I. Shamos2Electronic Commerce (EC) Is an area of study that is concerned with developing methodologies and systems that support Creation of information sources;Effective and efficient interactions among sellers, consumers, intermediaries and producers;Movement of information across global networks.3EC ObjectivesIn general - Increasing the speed and efficiency of business transactions and processes and improving customer relationships and services4How are Businesses using E-Commerce?Business can implement new sales and marketing through the use of WWWThe WWW provides electronic means for organizations to display materials such as product catalogs, price lists, …Internet security issues are resolved, businesses are selling more and more product online, direct to their customers5Business using E-Commerce (cont’d)E-Commerce technologies can be used in any environment where documents are exchanged between organization including procurement/purchasing, finance, trade and transport, law and revenue/tax collection.E-Commerce has potential benefits for both suppliers and buyers in reducing paperwork and administrative lead times and allowing agencies to adopt more efficient purchasing practices.6EC EnvironmentVast amount of multimedia data; Distributed, autonomous, and heterogeneous information sources;Supports decision making;The Internet as an infrastructure.7Categories of EC - B2CIs built on mutual distrust; Has a small volume of transactions;Requires a ubiquitous low-cost infrastructure;Provides an opportunity for personalization and customization.8Categories of EC – B2BGrowth of B2B marketplaces and exchanges;Growth in complexity;Currently at a saturation point.[email protected].Currently, 98% of medium and large firms are connected to the Internet and 41% are engaged in EC;70% engaged in EC by 2003 Projected by eMarketer.Full range of business automation:Supply chain management, negotiation, etc.9Categories of EC – B2B (cont’d) Worldwide B2B revenues will grow from $185 billion in 2000 to $1.26 trillion in2003. eCommerce: B2B Report, eMarketer.0.00200.00400.00600.00800.001000.001200.001400.001998 1999 2000 2001 2002 2003B2 Revenue,worldwide10Categories of EC - B2GMore restrictive due to government regulations;In the US, the Federal Acquisition Streamlining Act (FASA) has mandated that all government agencies conduct bidding via EDI by late 1999.11EC ActivitiesEC involves various business activities such as:Online marketing;Order processing;Payment;Delivery (information goods) or delivery management;Technical support/Customer care.12EC & Transformation of BusinessTransformation occurs through:Globalization;New products/services approaches;Greater speed to market;Better customer acquisition and retention through customization and personalization;Enhanced cost competition.13Phases of E-CommerceIncremental Approach:improve existing process for greater efficiency and effectiveness (E.g.. Banks)Strategic Transformation:Go beyond improvement ( think radical/new way of doing)Globalization:The last stage in EC. Host of issues need to be addressed (legal, etc)14Business Models- Characteristics and ExamplesBusiness ModelDescription/architecture of business activities;Identifies potential benefits (revenues) from various activities;Must work hand-in-hand with marketing strategy.ExamplesRetailing of goods and services;Supply chain management, requisitions, etc.;ASP (Application Service Provider);Banking/financial services, and more.15EC Models -IntroductionEC can either compliment traditional business;represent a whole new way of doing business.Issue is what is an appropriate model and marketing strategy.16EC ModelsPrimary Models:E-ShopTraditional web marketingLow cost passed to consumer24 hr availabilitySee www.hotwired.com/e-business/tutorials for excellent tutorial on setting up an e-shop17EC Models (cont’d)E-Procurement:Attracts large number of suppliers;Automated tender processing;Lower cost for both parties;Major corporations/public entities involvement.18EC Models (cont’d)E-AuctionElectronic bidding with contacting, payment and delivery;Buyers benefit from competitive costs and lower lot size;Buyers benefit through reduced stock requirement and lower sales overhead.19EC Models (cont’d)E- MallCollection of e-shops;Enhanced under a common umbrella( brand name);Benefits through common user interface and “spill over” from neighbors.20EC Models (cont’d)3rd Party Market PlaceContracting out of web marketing to a 3rd party;Allows for common marketing front end and transaction support for multiple businesses.Virtual CommunitiesA growing trend;Allows members to add their profiles to the web company.21EC Models (cont’d)Value chain Providers/IntegratorsSupport part of the value chain. E.g. electronic payments ( banks);Add value by integrating several steps of value chain.Collaboration PlatformProvide environment/specialist tools for collaboration;E.g. collaborative design.22EC Models (cont’d)Information BrokersInformation search (Google);Derive revenue through use (LEXIS) or advertising(Yahoo).ASP23EC Models (cont’d)Banking/Financial servicesAccount management tools;Simplified bill payment system;Automated customer service;Availability of quotes and charts representing stock market information;Visualization and decision support tools for investment.24E-Commerce ProcessBuyers and sellers find each otherCommunication


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UMBC CMSC 691 - Introduction to Electronic Commerce: Overview

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