CCI 150 1st Edition Lecture 3Outline of Last Lecture I. Four different ways that media makes moneyII. Major Media TrendIII. Economic ImperativeIV. Important to RememberV. Beginning of Human Communication Outline of Current Lecture I. Dr. Sam SwanII. Continuing Human Communication III. Coding SystemsIV. ContextV. Models Help Explain Communication Current LectureI. Dr. Sam Swan, the director of studying abroad in the College of Communication. 1.) He took people to Prague this summer. 2.) He believes that to fully make yourself a well-rounded person you should study abroad before you graduate. “To make you ready for the world”3.) There are exchange programs, faculty led programs, and direct programs. II. Continuing Human Communication 1.) Types of Human Communication:- Intrapersonal: mean ‘within’ like ‘intramural sports (within the university)’. Sometime a prelude to what we say, sometimes not. (talking within yourself) (practicing what you’re going to say in your head). We all do this. Everyone talks/thinks to oneself. These notes represent a detailed interpretation of the professor’s lecture. GradeBuddy is best used as a supplement to your own notes, not as a substitute.- Interpersonal: One-to-one or very small groups communicating. Can be inperson or electronically. This type of communication is usually continuing and interdependent (on someone responding to you). Not always pleasant. - Interviewing: Q & A. You are trying to learn what others know. Usually found in a job situation. Or working with clients. (Talking to someone to get information). Also, done in news/ reporting situations. - Small group: usually 5 to 10 people. Size of the group can affect efficiency. It usually fulfills task needs. (Planning a program, etc). Fulfills relationship needs (planning to meet up with friends from home) This canalso be electronic (facebook group)- Organizational: among members of an organization. Can be work related.Can be volunteer related. Usually task-oriented. Can be formal (on the job) or informal (getting together to go do a 5k)- Public Speaking: Speaker to audience. Can be a large or small audience. Not as much opportunity for feedback. Can be electronic. (listening to theState of the Union on TV). - Computer Mediated: A contemporary phenomenon. Email, blogs, IM, chat room, website, twitter, etc. See the table in the chapter for more examples. - Mass Communication: through a medium. Least opportunity for feedback. Time delay for feedback, if it even reaches the person. III. Coding systems 1.) Verbal: Actually speaking to communicate. 2.) Nonverbal: Studied only for about 35 years. Popularly known as body language but there is much more to it than that. No words are necessary to send a clear message. IV. Context1.) Temporal: communicating within a certain amount of time or timeframe. (Ex: Not being a morning person so you don’t want to speak. Temporal context has affected your communication.) (Ex: finding an old joke offensive when another generation wouldn’t ie: sexist, racist, etc.)2.) Physical: Where are you physically when you communicate? Ex: communication at a church service vs. a football game. 3.) Social/ Psychological: How you would communicate with your co-worker about how you dislike your job vs how you would communicate with your boss. Your relationship with who you are communicating with will affect your communication.4.) Cultural: it is very different to communicate across cultures. You don’t have the shared values or experiences with other cultures so communicating can be very different. However, there doesn’t have to be such a drastic cultural differences. There are different little cultures within this room (Ex: simply a coworker, working in Tennessee that is originally from Indiana. Tennessean southern hospitality vs. being very business oriented.)V. Sources and Receivers/ Encoding and Decoding. 1.) These are all part of a continuous process. We’re always sending and receiving messages. It is impossible NOT to communicate. 2.) Sources: Sending the message3.) Receivers: Getting the message4.) Encoding: Sending the message5.) Decoding: Getting the message. V. Models Help Explain Communication 1.) Basic (Shannon and Weaver):1. Decision to Communicate 2. Encoding3. Transmission (through channel/medium)(Sender Phenomenon)4. Reception 5. Decoding6. Internalization (Receiver