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Required Materials and TextBusiness Communication AgendaGoalTaskGoalTasksDeliverableGoalTaskGoalTaskDeliverableManagement CommunicationB45.2100SAMPLE SYLLABUSCourse Overview This course combines lecture, discussion and presentation. Its subject is communication as it applies to managers in organizations. This course will help you to analyze audiences, develop arguments, and test your ability to persuade in writing and speaking. Course work will involve both persuasive and expressive writing, individual and group presentation, class discussion and voluntary exercises designed to. This course will also help you to:- Prepare for summer internships through business communication instruction.- Understand communication strategy as an element of effective leadership, business strategy, and management.Required Materials and Text- Munter and Russell, Guide to Presentations, Prentice Hall, 2001. Available at Stern Bookstore. We’ve arranged for another book to be bundled at no cost to you, Baney’s Guide to Interpersonal Communication, Prentice Hall 2004.- One standard VHS Videotape- The SEC Plain English Handbook (free at http://www.sec.gov/pdf/handbook.pdf )Pre-Work 1. Read Guide to Presentations, Chapters 1-2.2. Read and prepare to discuss Packaging Supply Company Case (PSC Case.) You can find it in Blackboard under “Course Documents.” GradingYour final grade will be based on both class participation and your completion of the following assignments:Item Description Session Due date WeightBenchmark Presentation (Individual) 2 *Video Self-Evaluation (Individual) Post 2 Feb. 10 *Informative Presentation 4 Feb. 17 10%Persuasive Presentation 6 March 3 10%PSC Case Report – Draft (Individual) 6 March 3 *PSC Case Report – Final (Individual) 8 March 2310 %Impromptu Presentation 9 March 305%Performance on final project (Individual) 12-13April 20/2720 %Performance on final project (Team) 12-13April 20/2715 %Final Report (Individual) May 4 20 %Participation (includes * items above) Throughout course 10 %Grade Values (as published in the Stern Bulletin, p. 123)A 4.0 B- 2.7 D 1.0A- 3.7 C+ 2.3 F 0B+ 3.3 C 2.0B 3.0 D+ 1.32 Management CommunicationBusiness Communication AgendaPre-work Read PSC Case; Read Guide to Presentations, Chaps. 1-2 1. 1/27/04 Course Introduction – Communication Strategy In-class discussion of the PSC Case 2. 2/03/04 Individual Benchmark PresentationsSee assignment section 3. 2/10/04 Delivery techniques / Using Visual Aids Read Guide to Presentations, Chaps.5 and 6 4. 2/17/04 Informational Presentation See assignment sectiontent 2/19/044:30 - 6Optional session on Interview Communication – panel of employers 5. 2/24/04 Persuasion and the Organization of Ideas Discussion of writing assignmentRead Guide to Presentations, Chaps. 3 and 4 6. 3/02/04 Persuasive PresentationsSee assignment section Due: First Draft of PSC Case 7. 3/09/04 Informal Business Communication – listening, feedback, meetingsRead Guide to Interpersonal Communication, Chaps. 1 and 2 Spring Break 8. 3/23/04 Panel Discussions and Meeting Management See assignment sectionDue: Final Draft of PSC CaseTent 03/25/044:30 – 6Optional session on Internship Communication – panel of alumni 9. 3/30/04 Dealing with Questions/ Impromptu PresentationsRead Guide to Presentations, pp.47-51See assignment section10. 4/06/04 Handling Challenging QuestionsIn-class exercise11. 4/13/04 Preparation for Final Presentation12. 4/20/04 Final Team Final Presentations See assignment section13. 4/27/04 Final Team Presentations See assignment section14. 5/4/04 Final Exam period – Final Paper due3 Management CommunicationAssignmentsSession 2 Benchmark Presentation (Individual)GoalTo enable students to “benchmark” their presentation skills and begin to get comfortable presenting in the course.TaskPrepare a 3-minute “benchmark” oral presentation. Choose one of the following topics:- Tell us about the best or worst business advice you ever received.- Describe an event at work that involved a communication breakdown.DeliverableDeliver your presentation. This presentation will be videotaped for your benefit, but is notgraded. It is a portion of your participation grade.Post Session 2. Video Self-Evaluation (Individual)GoalTo analyze your strengths and weaknesses in presentations.TasksRead “How to Review Your Videotape” (available on Blackboard.)Download and complete the “Self-Evaluation Form” (available on Blackboard.)DeliverableSubmit your completed self-evaluation via e-mail by the date indicated on page two.Session 4 Informative PresentationGoalTo allow you build upon your benchmark evaluation and begin enhancing your presentation delivery. You will present with a partner, and again be video-taped and have the chance for in-class as well as individual feedback if you wish. TaskAssume you work as an analyst for a ‘boutique’ Wall Street investment firm. You and your partner have been asked to present an informative presentation of no more than seven minutes at the next staff meeting about an industry segment that the firm currently doesn’t follow (utilities, hospitality, bio-tech, etc.).4 Management CommunicationYour objective is to ‘tell not sell’ the basics of the industry and what ‘conventional wisdom’ indicates about investing in this sector within the next year. For this assignment it is safe to assume the audience is not hostile, but rather uninformed about this particular segment. You can assume an informal, yet professional, approach to this presentation. Your goal is to educate your peers on the primary forces and key terms in this sector. You need not convince us to invest or not invest in this sector; merely educate us on what is important to know about this field. - What are the primary indicators of health (or lack thereof) in this sector?- What changes will impact returns in this sector in the coming year?- Who are the industry leaders and emerging players in this sector?Use the Presentation Planner from Blackboard to assist your preparation. You can finda wealth of information at the NYU Bobst Virtual Business Library (http://www.nyu.edu/library/bobst/vbl/) including industry and analyst reports.Deliverable- A 7-minute presentation. - Both team members must speak. Visual aids are required. Session 5 Packaging Supply Case Report (Individual)GoalTo apply the principles of effective communication and persuasion in a work-related setting.TaskAssume the following scenario.


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NYU FINC-GB 2100 - FINC-GB 2100 Syllabus

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