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IUB SPH-M 333 - Global Games To Tip Off In 2014

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Global Games To Tip Off In 2014-15 Preseason On 3 Continents The NBA has announced that as part of its effort to connect with its fans globally, NBA teams will play five preseason games in four countries this October as part of NBA Global Games 2014. As part of the schedule, five teams - the Brooklyn Nets, Cleveland Cavaliers, Miami Heat, Sacramento Kings, and San Antonio Spurs - will play a series of games in five cities in Brazil,China, Germany, and Turkey. NBA Global Games will also include regular-season games to be announced at a later dateThe NBA started to develop a strong global footprint during the 1992 Barcelona Olympic Games when the “Dream Team” brought together the greatest collection of basketball talent ever assembled, winning by an average of 44 points a game. In 2004, the Argentina basketball team won the Olympic gold medal in Athens. And just five years ago, the NBA helped China design, market, and operate a building of basketball arenas, including an 18,000-seat arena in Shanghai. Today, there are almost 100 foreign born players in the NBA from 40 different countries.How is the NBA expanding into foreign markets?The universal appeal of basketball’s drama, intrigue and simplicity (a ball needs to go in a hoop) translates very well across many different languages and cultures in a way baseball and football never could. The NBA has simplified their branding so anyone can understand and identify with it. Making necessary investments overseas the league has received higher quality competition and more money from jerseys, television rights, ticket prices and other revenue streams.And the NBA does an impeccable job at exporting fan excitement and energy for the sport abroad through technology.“From a fan standpoint, [technology] is how we bring our game to our fans on a global basis. Only a small percentage of our fans, probably one percent actually experience our games in person, in arenas,” said deputy and soon to be acting NBA Commissioner Adam Silver at SAP’s SAPPHIRE NOW conference last monthThe popularity of the NBA has been further hastened by an exporting of American popular culture around the world that people have grown accustomed to. Cross promotion and branding messages are essential to business, marketing, and advertising. Adidas and Coca-Cola can brand players and their products while the reverse can be conferred upon soda and sneakers. Both can be used to breed credibility or cache.A few years ago David Stern, the departing NBA commissioner, hinted that he might put teams in Europe. Since then, he has backed off a bit, but added preseason games for next year in cities like Istanbul and Manila. By experimenting in these markets, Stern is testing the waters to determine the NBA’s next global move.The NBA believes there is good reason for it, expanding yearly the number of preseason games — and now regular-season games — its teams play outside U.S. borders. When Atlanta and Brooklyn play in London next month, NBA teams will have played 148 games in countries outside the United States and Canada since 1978. Eight teams played overseas this preseason, including the first games held in Brazil and the Philippines."You just push and you try, and so because we began working with FIBA in 1987, we had the first McDonald's championships in '88 in Madrid…And then FIBA suggested that we go to the Olympics, so that happened really sort of spontaneously in an interesting kind of a way. It was one opportunity after another, and here we are."- After eight preseason games and two regular season games are played in 10 cities and seven countries and territories in the 2013-14 campaign, the NBA will have hosted 148 international games in all while having two regular season games in two different countries outside the United States and Canada for the first time (The Minnesota Timberwolves face the San Antonio Spurs in Mexico City on Dec. 4; the Atlanta Hawks face the Brooklyn Nets in London on Jan. 16). First-time preaseason games are being played in the Philippines and Brazil, and the cities of Manchester, UK, and Bilbao, Spain.- In 1992, the year of the Dream Team, the NBA featured 21 international players. In the 2012-13 season, there were 85 international players in the NBA and a record for one teamof nine on the San Antonio Spurs.- The NBA's social media following is enormous, with more than 445 million likes and followers worldwide on Twitter and Facebook, respectively, for league, teams and players.Powerpoint - Second behind Soccer- 2014 NBA Global Gameso China, Turkey, Germany, Brazil- 1992 Dream Teamo 92: 21 International Playerso 13: 85 International Players- Technologyo More than 445 million likes and followers worldwide on Twitter and Facebook- Brandingo Coca Cola, AddidasEssay Although soccer is the most popular sport around the world, basketball comes in second thanks to the increasing globalization of the game and NBA. Former Commissioner David Stern has said that growing the game around the globe was one of his proudest accomplishments. The NBA has simplified their brand so anyone around the world in any language can identify with it. By growing the game internationally, the NBA has been able to gain more revenue from television rights, jersey sales, and ticket prices. The NBA has a NBA Global Games campaign where they play preseason games in foreign countries. In the 2014-2015, 5 NBA teams will play preseason games in Brazil, China, Germany, and Turkey. The strong global footprint of the NBA started in the 1992 Barcelona Summer Olympics where professional athletes were allowed to participate in basketball, becoming known as the “Dream Team.” Since 1992, the NBA has gone from 21 to 85 in 2012-2013.The increasing popularity of the NBA has been a product of exportation of the overall American culture that people are becoming accustomed to. The NBA has used cross branding to promote their players with companies like Coca-Cola and


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