IUB SPH-M 333 - Global Games To Tip Off In 2014 (3 pages)

Previewing page 1 of 3 page document View the full content.
View Full Document

Global Games To Tip Off In 2014



Previewing page 1 of actual document.

View the full content.
View Full Document
View Full Document

Global Games To Tip Off In 2014

158 views


Pages:
3
School:
Indiana University, Bloomington
Course:
Sph-M 333 - Sport in America: Hist Perspectv
Sport in America: Hist Perspectv Documents

Unformatted text preview:

Global Games To Tip Off In 2014 15 Preseason On 3 Continents The NBA has announced that as part of its effort to connect with its fans globally NBA teams will play five preseason games in four countries this October as part of NBA Global Games 2014 As part of the schedule five teams the Brooklyn Nets Cleveland Cavaliers Miami Heat Sacramento Kings and San Antonio Spurs will play a series of games in five cities in Brazil China Germany and Turkey NBA Global Games will also include regular season games to be announced at a later date The NBA started to develop a strong global footprint during the 1992 Barcelona Olympic Games when the Dream Team brought together the greatest collection of basketball talent ever assembled winning by an average of 44 points a game In 2004 the Argentina basketball team won the Olympic gold medal in Athens And just five years ago the NBA helped China design market and operate a building of basketball arenas including an 18 000 seat arena in Shanghai Today there are almost 100 foreign born players in the NBA from 40 different countries How is the NBA expanding into foreign markets The universal appeal of basketball s drama intrigue and simplicity a ball needs to go in a hoop translates very well across many different languages and cultures in a way baseball and football never could The NBA has simplified their branding so anyone can understand and identify with it Making necessary investments overseas the league has received higher quality competition and more money from jerseys television rights ticket prices and other revenue streams And the NBA does an impeccable job at exporting fan excitement and energy for the sport abroad through technology From a fan standpoint technology is how we bring our game to our fans on a global basis Only a small percentage of our fans probably one percent actually experience our games in person in arenas said deputy and soon to be acting NBA Commissioner Adam Silver at SAP s SAPPHIRE NOW conference last



View Full Document

Access the best Study Guides, Lecture Notes and Practice Exams

Loading Unlocking...
Login

Join to view Global Games To Tip Off In 2014 and access 3M+ class-specific study document.

or
We will never post anything without your permission.
Don't have an account?
Sign Up

Join to view Global Games To Tip Off In 2014 and access 3M+ class-specific study document.

or

By creating an account you agree to our Privacy Policy and Terms Of Use

Already a member?