"Netiquette" for Doing Business on the InternetInternet Business DirectoriesInternet Services and Consultants for BusinessesHF5478 .B862000HF5548.32.F63 2001PN4784 .E53 P38 2001E-COMMERCE - INFORMATION RESOURCES MANAGEMENTHC79.I55 K358 2001MAGAZINESAbout.comBusiness.com LawGuruTHE NEW YORK INSTITUTE OF TECHNOLOGYSCHOOL OF MANAGEMENTSPRING, 2008INTRO E-COMMERCEMGMT-775-W01DR. STEPHEN W. HARTMANPREREQUISITE: MIST 5953 CREDITSOFFICE HOURSMONDAYS AND WEDNESDAYS2-4 PMWISSER LIBRARY, 3RD FLOORAND BY APPOINTMENTOFFICE TEL.: (516) 686-7972 O.W.REFERENCE WEB SITECOURSE WEB SITECOURSE OBJECTIVESThis course explores how the landscape of online commerce is changing andevolving. With balanced coverage of both the technological and the strategicaspects of successful e-commerce, students are able to tackle the real-worldbusiness cases included in each chapter. Reflecting changes in the economyand how businesses are responding, this course emphasizes revenue andtransaction cost reduction models as an alternative to the older ideas of businessmodels. The business phenomenon that we now call electronic commerce has had aninteresting history. From humble beginnings in the mid-1990s, electroniccommerce grew rapidly until 2000, when a major downturn occurred. Manypeople have seen news stories about the “dot-com boom” followed by the “dot-com bust” or the “dot-bomb.” In the 2000 to 2003 period, many industryobservers were writing obituaries for electronic commerce. Just as theunreasonable expectations for immediate success fueled the high expectationsduring the boom years, overly gloomy news reports colored perceptions duringthis time. Although the rapid expansion and high levels of investment of theboom years are not likely to be repeated, the second wave of electroniccommerce has begun.WEB SITESupplementary information for the course is available at Dr. Hartman. The Website contains PowerPoint slides, class announcements, the course syllabus, testdates, and other information for the course. TEXTBOOKGary Schneider, Electronic Commerce, Seventh Edition (Thompson CourseTechnology, 2007). ISBN 1-4188-3703-2.Greg Holden. Starting an Online Business For Dummies, 4th EditionISBN: 0-7645-8334-4. Paperback.EXAMINATIONSThere will be two fifty question multiple choice examinations based upon thereadings in the text and lecture material. Dr. Hartman MGMT 775 Page 2E-COMMERCE TERM PROJECTThe students are required to prepare and develop an E-Commerce project. Thepurpose of this project is to have the students become familiar with the elementsof an E-Commerce site and its functionality. While students are not required tomake this an actual online site, the project will involve several steps. 1. Choose a product(s) or service(s) to market utilizing an e-commercewebsite. Refer to Chapter 2 of Starting an Online Business forDummies for a range of choices.2. Do a market study to justify choosing this particular product(s) orservice(s). Who is the competition? What is the demand? Why will it besuccessful? What is your competitive advantage?3. Explore hosting sites. What would be a practical hosting site for your e-commerce web site? Refer to Chapter 3 of Starting an Online Businessfor Dummies for an in depth discussion.4. Choose a domain name. While it is not necessary to register your domainname unless you plan on activating the site, show all the steps necessaryto register your domain. Refer to Chapter 8 of Starting an OnlineBusiness for Dummies for an in depth discussion.5. Choose a web page editor and develop a web page for your business. Inaddition to having a full description of the product or service you areoffering, It should have all the functionality necessary to insure asuccessful online business including having inventory management, ashopping cart, and a method of payment. Additional features such as anewsletter, search features, guest book etc. add to the value of yourwebsite.6. Refer to Chapter 15 of Starting an Online Business for Dummies anddevelop a marketing strategy for your online business. What searchservices will you register with? What is the cost for this service? Is itpossible to start a partnership for your business? 7. What is your Operations Plan? How will this site actually operate? Becomprehensive.8. What is your Financial Plan? The Financial Plan should include astatement of the financial assumptions used to generate the plannumbers, a break-even analysis that identifies the amount of sales neededto cover fixed and variable expenses, a statement of the sources and usesof funds that explains how the e-business expects to secure capital andhow it will spend it, the ownership of the e-business, and what theexpected return on the business is. 9. Who will manage this business? There should be a managementstatement accompanying this business plan. 10.Prepare an Issues analysis and critical risk statement that identifiesthreats or opportunities the e-business will face including economic,market and environmental considerations. 11.Due Date April 30, 2008. Dr. Hartman MGMT 775 Page 3STUDENT PARTICIPATIONAs graduate MBA students it is expected in this course that each student will atleast read the Wall Street Journal. The instructor will make available a specialstudent discount subscription form for those not having access to the paper.Additionally, student discount subscription forms for Business Week, Fortune andInvestor's Business Daily will be made available. In recent years E-Commerce has revolutionized the way we do business.Students are therefore asked to contribute to the classroom discussion byreading publications such as the E-Commerce Times,http://ecommerce.internet.com/, New York Times, Forbes magazine, Moneymagazine, and others. KEEP UP TO DATE!While it is impossible to keep up