Hanyang International Summer School Name E mail Tae Jun Bae tjbae hanyang ac kr Home University Hanyang University Department of Entrepreneurship http entrepreneurship hanyang ac kr faculty Faculty Informatio n Department Homepage Class No Course Name Lecture Schedule Course Description 18018 Course Code CUL0135 Credit s 3 Global Entrepreneurship Launch your startup Tue Fri 1 00 PM 4 00 PM This course is about business activities that happen all over the world and looks at how complicated the global environment is This class is a mix of theory and hands on work in real businesses Some of the main topics will be entrepreneurship entrepreneurs new businesses their place in society and the economy resources related fields etc As part of individual and group projects students will come up with new ideas and make simple business plans This course will help students understand how important creativity and innovation are for entrepreneurs It will also teach them how to find opportunities and give them ways to come up with creative ideas and solve problems At the end of the course students will be able to see the potential for entrepreneurship in themselves and others around them Know that entrepreneurship is a process and that there are ways to manage the process Evaluate the nature of creative new business ideas that could be turned into successful businesses Write an in depth feasibility study for a possible new business Course Informatio n Course Objective Prerequisite None Materials Textbooks Attendance Assignment Presentation Group Project Etc Optional Entrepreneurial Small Business 4th Edition 2014 Jerome Katz and Richard Green McGraw Hill Higher Education 2010 ISBN 978 0 07 802942 4 10 10 10 Quiz Mid term Exam Final Exam Participation Evaluation Item Ratio 10 30 30 Evaluation Daily Lecture Plan Week 1 Week 2 Week 3 Week 4 Course overview Opportunities Characteristics of Entrepreneurs Identification of Problems Real life Other Businesses Identification of Problems Social Future Business Idea Pitch Project Team Formation Refine Business Idea Part 1 Evaluating Idea Bird in hand principle Business Model Refine Business Idea Part 2 Lean Startup Method Online Quiz Part 1 Day 1 Opening Ceremony Day 2 Day 3 Day 4 Day 1 Day 2 Day 3 Day 4 Mid Term Day 1 Day 2 Day 3 Marketing 4Ps Product Price Day 4 Marketing 4Ps Promotion Placement Day 1 Day 2 Day 3 Day 4 Graduation NO class Basic Concept of Accounting Startup Financing Assents Operations Online Quiz Part 2 Presentation of Business Plan The Final Field Trip to TIPS town Asan Nanum Foundation Business Planning Strategy Target Market