MKT 305 Course Overview and Introduction to Marketing John Weiss Marketing is Marketing is the performance of activities that seek to accomplish an organization s objectives by anticipating customer or client needs and directing a flow of need satisfying goods and services from producer to customer or client By the end of this course you will be able to 1 Understand and use basic marketing terminology 2 Understand and describe the key elements of the market environment customers competitors company and the external environment economic technological political legal and cultural social 3 Understand how marketing managers segment markets choose target markets and choose a desired positioning 4 Describe the elements of the marketing mix Product Place Promotion and Price By the end of this course you will be able to 5 Drawing on an analysis of the market environment develop a coherent marketing strategy that addresses the specific needs of a chosen target market 6 Understand how marketing operates in different countries 7 Understand ethical issues in marketing 8 Integrate and apply these concepts to develop a well reasoned and effective marketing strategy and plan
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