This study source was downloaded by 100000842263205 from CourseHero com on 08 17 2022 05 35 43 GMT 05 00 https www coursehero com file 118155035 VRIO Analysis of Unilever and PGdocx INDIVIDUAL PROJECTVRIO FRAMEWORK ANALYSIS OF UNILEVER AND P GDATENAMECLASSPROFESSOR This study source was downloaded by 100000842263205 from CourseHero com on 08 17 2022 05 35 43 GMT 05 00 https www coursehero com file 118155035 VRIO Analysis of Unilever and PGdocx VRIO Analysis of Unilever and P GThe value rarity imitability and organizational aspects of firm resources and competencies are all addressed in this resource based approach The resource based perspective has recently progressed beyond the classic SWOT analysis The VRIO framework which focuses on the value V rarity R imitability I and organizational O aspects of resources and capabilities is a new paradigm Unilever and P G are international brands and competitors of each other s They provide various products across the world They majorly deal in personal care and products related to hygiene The VRIO Analysis of Unilever and P E will evaluate the information and provide information on whether it is a valuable resource or a rare resource Whether it creates a sustainable competitive advantage findings on imitate resources as well as offer competitive advantage to the organization resources UnileverValuable According to the analysis Unilever s brands are customer choice and they believe that they are doing social and environmental good as well as in sustainability purchasing in the economy It will lower the cost of production and drive growth of the brand and hence reduce risk and maintain perceived customer value Unilever Press releases 2017 With changing lifestyle and tastes Unilever introduced various products and sustainability was the major concern They have over 400 brands and are still pioneers of innovation Using technology they are developing products but sustain perceived customer value strategy Unilever In the S P Dow Jones Sustainability Index DJSI 2020 Unilever was designated industry leader in personal products and known for the quality This study source was downloaded by 100000842263205 from CourseHero com on 08 17 2022 05 35 43 GMT 05 00 https www coursehero com file 118155035 VRIO Analysis of Unilever and PGdocx products Unilever 2020 The distribution network of Unilever is one the key assets which allows it to reach out to an increasing number of customers across the globe and hence Unilever will be able to increase its profits The products are readily available in the market it also ensures that promotional actions result in sales Employees that have specialised skills sets and talents work and have a motive to bring a positive change in the word why work for Unilever Unilever Rarity Unilever is a pioneer of Innovation They work on open innovation and provide opportunities to their employees to take part in innovation The model on which they work creates value for all stakeholders of the company Unilever open innovation The company s distribution network is a rare resource Because creating a better distribution network than Unilever would take a lot of money and time not all the companies have the capabilities to create a big distribution network Unilever 2018 Imitability Innovation in Unilever is protected by patents and copyrights It is very difficult to imitate Unilever patents and copyrights Innovation in Unilever Unilever However with some investment by the competitors food products can be imitated and competitors can gain the advantage Organisation Unilever has a supplier network which is very big in size and provides this company a great advantage in terms of accessibility to the customers The unique and effective organization skills in the supply network established the fuller utilization of available resources Supplier Unilever They motivate employees and reward their innovative ideas such as Unilever Young EntrepreneursAwards and encourage them to be an innovator The Unilever Young EntrepreneursAwards Unilever This study source was downloaded by 100000842263205 from CourseHero com on 08 17 2022 05 35 43 GMT 05 00 https www coursehero com file 118155035 VRIO Analysis of Unilever and PGdocx Procter Gamble P G Valuable P G promotes the use of local products and manufacturing Using significant local resources which adds value to the customer while also distinguishing itself from competing products available in the market As a result customers recognise these products and create value for the organisation which ultimately adds value to the company who we are P G P G stopped test theirproducts on animals and they do animal test if it s a legal requirement and they are committed to work for animal welfare which is valuable for the company Block and Amundson 2019 Rarity P G focus on innovative technology for their products and use artificial intelligence which makes a product extra ordinary for instance razors blemish remover and other skin care products hence making their products rare and different They also focus on making products which are environmentally friendly too Takahashi 2019 Imitability Using advanced technology P E makes products which are sustainable environment friendly and not easily imitated Company is working towards sustainable forest management Wood pulp Sourcing policy is one of the major steps towards protecting the habitat and providing eco friendly products like towels hygiene products tissues ESG Procter Gamble P G hold patents licenses etcetera which are essential for manufacturing which cannot be easily imitated by anyone Law insider Organisation P E got recognition as Canada s best Diversity employer in 2021 They provide a better work environment for their employees and focus on the well being of their staff Conduct various programs such as annual diversity review reducing sigma and many more They give equal chances to all employees This study source was downloaded by 100000842263205 from CourseHero com on 08 17 2022 05 35 43 GMT 05 00 https www coursehero com file 118155035 VRIO Analysis of Unilever and PGdocx irrespective of their nationality Yerema and Leung 2021 P E have low employee retention because of the work culture of the company Procter GambleCo A provides sustainable products and easy availability of products in the stores gives competitive advantages who we are P E ConclusionUnilever and P G brand are globally recognized In terms of monitory resource P G is globally bigger than