shared via CourseHero com This study resource was This study source was downloaded by 100000838489876 from CourseHero com on 12 07 2021 03 00 51 GMT 06 00 https www coursehero com file 74327027 MKT 410 ASSIGNMENT 1pdf INDIVIDUALASSIGNMENTINTRODUCTIONTOMARKETINGMKT410CASESTUDYONTHEMARKETINGENVIRONMENTNORAFIFAMOHDARIFFINNAME NURATHIRAHIZLEENBTMOHDIZHABSTUDENTID 2020988021GROUP HM245 B2 shared via CourseHero com This study resource was This study source was downloaded by 100000838489876 from CourseHero com on 12 07 2021 03 00 51 GMT 06 00 https www coursehero com file 74327027 MKT 410 ASSIGNMENT 1pdf TABLEOFCONTENTNOTITLEPAGENUMBERS1 Introduction12 Microenvironmentforcesthatarefacedbythecompany2 33 Theimpactofthoseforcestowardsthecompany44 Recommendthebestsolutionforthecompanyonhowtodealwiththeimpact55 Conclusion66 References7 shared via CourseHero com This study resource was This study source was downloaded by 100000838489876 from CourseHero com on 12 07 2021 03 00 51 GMT 06 00 https www coursehero com file 74327027 MKT 410 ASSIGNMENT 1pdf 1A KamdarGroup M BHDisaninvestmentholdingcompanyinvolvedinclothingandtextilebusiness ItoperatesthroughtextilesandsegmentinvestmentManagement TextileSegmentretailproductsbasedontextilesandtextilesintheretailingindustry ThesegmentofinvestmentManagementprovidesmanagementservicesandinvestmentholding Kamdarisfamousforitsvariousfabricsandqualityofclothingandtextileproducts TherearemanyvarietiesofferedbyKamdarcompanylikeclothingforwomen men children sclothes Indianclothingandschooluniformsetc KamdarbecomesthelargestclothingstoreinMalaysia hasmanyproductsoffered Theyprovideclothingforwomenamongdecorativefabrics traditionalclothingandmodernfabrics AlthoughmanyeconomicdownturnoccursbutKamdarremainsacompetitivelocalsupermarket Italsooffersawiderangeoftextilesandfabricsatanaffordableprice shared via CourseHero com This study resource was This study source was downloaded by 100000838489876 from CourseHero com on 12 07 2021 03 00 51 GMT 06 00 https www coursehero com file 74327027 MKT 410 ASSIGNMENT 1pdf 2B Theaimsofmarketingmanagementareattractandbuildthecustomerrelationshipbycreatevalueandsatisfactionofcustomers However justonlymarketerscannotdoit theirsuccessalsobaseonmanyactorsinthecompany smicroenvironmentincludecompany suppliers marketingintermediaries customers competitorsandpublic ThecompanyThiscombinesallthecompanyinternallygroupslikefinancial research management developmentandetc Kamdarascompanyhasaveryhighlytalentedandenergeticemployeestoachievetheirgoalssuchastohavevarietyofdesignandcollectionofmuslimahfashion SuppliersAcompanyisagoodasitssupplier Kamdarhasagoodrelationshipwithitssuppliers ThisgivesKamdaranadvantageonitscomponentsingettinggoodqualityandreliablematerialwheretheproductsaremadefromcottonandtogetitmustprocessedfromthetree Otherwise shortageofmaterialorincreaseinpricecaneffectKamdar ssalesvolume MarketingIntermediariesThesearethefirmsthathelpanorganizationtoselltheirproductstoconsumers Kamdarhasmanyretailers distributioncentersandmarketingagenciestohelpthemreachtothemasses Thisisacommonformofdistributioninproductsandbrandsthatseekhigh qualityimages shared via CourseHero com This study resource was This study source was downloaded by 100000838489876 from CourseHero com on 12 07 2021 03 00 51 GMT 06 00 https www coursehero com file 74327027 MKT 410 ASSIGNMENT 1pdf 3CustomersThemainpurposefortheexistenceofmostorganizationsistosatisfytheneedsandwantsofthecustomers Theenterpriseaimstopleasethecustomerandearnaprofitinreturn CompetitionInordertobesuccessfulacompanymustprovideitscustomerswithhighcustomersatisfactionandinordertodothatitmuststandoutfromtherest Kamdar scompanyhascreatedanddesignedattractiveproductstoencouragecustomerstocomeandbuy Therefore Kamdarhimselfdevisedastrategytotransformandinnovateintermsofpackaging designanddiversityofpatternsandcolorsofmarketedfabricscomparedtootherbrands ThepublicPublicaretheespecialgroupsbecausetheyhaveabilityofcausingnegativeorpositiveeffectsonfirmsnotbypurchasingproducts butbypotentialimpactsonorganization Mostoffirmswhichapplysocietalmarketingstrategyhavepublicastheefficienttoolfortheirbusinessforinstance Kamdaritselfidentifyandeffectivelycommunicatevaryingpointsofviewandneedstowell definedtargets shared via CourseHero com This study resource was This study source was downloaded by 100000838489876 from CourseHero com on 12 07 2021 03 00 51 GMT 06 00 https www coursehero com file 74327027 MKT 410 ASSIGNMENT 1pdf 4C Throughoutits33yearhistory KamdarhasgrownsteadilyintermsofboththenumberofoutletsandmarketshareacrosspeninsularMalaysia wellrespectedforthequalityandaffordabilityofitsproducts Inaddiction theimpactthatKamdarhavetofaceiswhentheygotothercompetitorinthefieldoftextilesuchasJakelTradingSdnBhdandGulatisExclusiveSdnBhd Theyareinthesamefieldoftextileandcompetetogether Besides thechallengesfacingwithbigcompanies Forexample NagoyaTextileandTextileJacketsandsupermarketsinMalaysia SoKamdar scompanyhascreatedanddesignedattractiveproductstoencouragecustomerstocomeandbuy Therefore Kamdarhimselfdevisedastrategytotransformandinnovateintermsofpackaging designanddiversityofpatternsandcolorsofmarketedfabricscomparedtootherbrands Next theydonothavearegularcustomer Customerdemandfortheproductsandservicesofferedwillaffectthecompany sabilitytooperate Inshort itisnotuncommonforabusinessstartuptorealizethatthecustomerisstillunawareofthebenefitsoftheproductbeingoffered shared via CourseHero com This study resource was This study source was downloaded by 100000838489876 from CourseHero com on 12 07 2021 03 00 51 GMT 06 00 https www coursehero com file 74327027 MKT 410 ASSIGNMENT 1pdf 5D Oneoftherecommendationstotheproblemofshortageofworkersinthiscompanyistoexposeemployeestoentrepreneurshiptrainingprogramsopenlyandfreelyofferedbyentrepreneurs Throughthisprogram workknowledgeandskillscanbeenhancedwiththedemandsofchangewithintheirscopeofwork Therefore researcherssayentrepreneurshipisimportantforacountryasitisthecatalystforchangeandeconomicgrowth Theproductionofdifferenttypesofproductsandservicescanincreaserevenueandcreatemorejobopportunities Innovationisakeycomponenttoeconomicgrowthinbuildingnewproductsorservicesinthemarketandisalsoaimedatreducinglosses Intermsoftechnology onlinebusinessdevelopment Agrowingonlinebusinessisanopportunityforbusinessestogrow Customerscanvisitthewebsitewww kamdar com mytomakeaquickreservationortoseethelatestfashion Insummary therearesomerecommendationsthattheKamdarGroup M Berhadshouldmake