This study source was downloaded by 100000814451814 from CourseHero com on 10 01 2022 13 30 47 GMT 05 00 https www coursehero com file 134106583 Dont Look Up Essaypdf 1Don t Look Up EssaySabrina GuzmanFairleigh Dickinson UniversityCOMM 3348Broadcast AdvertisingProfessor LoPonte This study source was downloaded by 100000814451814 from CourseHero com on 10 01 2022 13 30 47 GMT 05 00 https www coursehero com file 134106583 Dont Look Up Essaypdf 2Table of ContentsIntroduction pg 3Body pg 4 6Conclusion pg 7References pg 8 This study source was downloaded by 100000814451814 from CourseHero com on 10 01 2022 13 30 47 GMT 05 00 https www coursehero com file 134106583 Dont Look Up Essaypdf 3Introduction Whatneedstobedonetomaketheworldturnitsheadanddecidetolookup Robert 2022 Thatisthequestiononemustaskafterwatching Don tlookup afilmthatthroughsatireshowsustherealityinwhichwelivein inspiteofthefactthatitisnotnecessarilyaboutanasteroidthatwillfallonus butactuallyonhowuspeoplekeepignoringclimatechange whichisslowlyconsumingtheplanet Forthisreason perhapsitisnocoincidencethatoneoftheprotagonistswhowarnsusaboutthisistheactorLeonardoDiCaprio whoapartfromdedicatinghimselftoacting hasspentthelastyearsofhislifedoingactivismfortherightsofanimalsandtheenvironment Thefilmbringsrealitytothescreeninahilariousway Aspreviouslymentioned itisareflectiononclimatechangethatcannotbeseenwiththenakedeye Humanityisbeingtoldwhatishappening andyettheyareblindtowhatisrightinfrontoftheirnosesbecausetheyprefertoignorethefactsandthisisnotonlyduetoignorancebuttothelifewehavecreatedforourselvesbasedonmedia Moreover youhavethepressandtelevisiondeaftothefacts asiftheywereactingoncameraandignoringthedialoguearoundthem Theyonlyopenpanelstopretendandspitoutwhatintereststhemandjokearoundinserioussituations Thenthere sthepoliticalclassthatlivesworriedabouttheirpocketsandpersonalinterests Andfinally there sscientistsgivingyoutheharddataandthereliableinformationofwhatishappeningbutnooneislistening Nowadays wearedominatedbythenetworksandtoacertainextenttheycontrolus Oureverymoveisobservedandweareevenlistenedto Wearebombardedwithadvertisingthatevencontrolsourpurchasesandourtastes Thetruthisthatwehavereachedapointwheretheinternethastakenovereachofusandweareblindtowhatisreallygoingonaroundus Everythingweseeandreadontheinternetwebelieveandwedonotturn around to see anything else in the process We have turned the internet into part of us This study source was downloaded by 100000814451814 from CourseHero com on 10 01 2022 13 30 47 GMT 05 00 https www coursehero com file 134106583 Dont Look Up Essaypdf 4BodyItisdifficulttoconceiveoflifetodaywithoutourmobilephones Thisintelligentgadgetconcentratesinasingledeviceconsistingofacamera acalculator amusicplayer avideoplayer atypewriter avirtualpostoffice acompassandothertoolsthat inthepast wouldhavefilledanentireroomandnowfitinapocket However inexchangeformakingourliveseasier mobilephoneshavebecomeathreattoourprivacy Sometimesbecauseofourlackofdiligenceinprotectingourselvesand inothers becausetheycandothingsthatwecannotimagine Aswediscussedinclass ithashappenedtoallofusthatwetalkaboutacertaintopicwithsomeone somethingthatwehaveneverlookeduponourphone andmomentslaterwearebombardedwitharticles ads andvideosonthistopic Subsequently we vebecomemindfulofthefactthatnetworks listen to us and show us exactly what we want to see and the movie shows it Weseehowtheprotagonistswanttomaketheworldunderstandthemagnitudeoftheproblemandturntothenewsinordertocapturealargeraudience However uponarrivaltheyrealizehowjournalistsevaderealityandevenatonepointwhenKateexplodedindesperationduetothelittleattentionthetopicwasreceivingsaying arewenotbeingclear wearetellingyoutheplanetisabouttobedestroyed andthejournalistsimplyreplies It ssomethingwedoaroundhere Wejustkeepthebadnewslight Thisscenereallygottome becauseonceagainIconfirmedandunderstoodhowallthisishandled Thenetworksdonotshowyoutherealityofthings buttherealitythatyouasanaudiencewanttosee Theirnewschannelmightnotbeaspopulariftheysimplyfocusedongivingconcreteandseriousnews butbecauseoftheirjokesand laughter they have their audience captivated Aswehavementionedinclass weareslowlybecomingaworldliketheoneinthemovieWall E wherewewantourphonestomakeourliveseasierandprovideuswith This study source was downloaded by 100000814451814 from CourseHero com on 10 01 2022 13 30 47 GMT 05 00 https www coursehero com file 134106583 Dont Look Up Essaypdf 5everythingweneed ThepeopleinthemovieDon tLookUpdidnot lookup toseetherealityofthisasteroid notbecausetheywereignorant butbecausethemediamadeitlookunbelievable Wehaveheardathousandtimeshowtheworldisgoingtoend intheyear2000andthenintheyear2012 butithasneverhappened Peoplenolongerbelieveinthistypeofnews due to the fact that we are aware of how easy it is today to post fake news today Peopleweren tignorantbychoicebutbecausethat showthemediamakesthemact Themediumisthemessage saidMcLuhan 1964 Wehavereachedapointwherewenolongerknowwhattobelieve andwebelieveinwhatsuitsus Wefullytrustwhatthemediasayswhenitissomethinggoodorinteresting butifitisabouttheendoftheworld weautomaticallyclassifyitasfakenews However whenpeoplewereabletoseetheasteroidwiththeirowneyes thatwaswheretheybelieved theyfinallybelievedduetothemediumthroughwhichtheywerereceivingtheinformation theireyes That swhenthenewsbegantospread peoplestartedtopostonsocialmediato lookup andsopeopledidandtheystartedtobelieve whichleadsustoanotherlessonlearnedthroughNeilPostman 1998 anewmediumdoesnotaddsomething it changes everything Theparallelismbetweenthemovieandtheclassdoesnotendhere sincewecanseealotofproductplacementinthemovie EverythingfromtelevisionbrandslikeTSLtoPolandSpringwaterbottlesarefeaturedinthefilm IwatchedthismovieforthefirsttimewhenitjustcameoutandthetruthisthatwhenIfoundoutthatIhadtorelateittoadvertising itseemedimpossibleformetocomeupwithsomething However watchingitasecondtimearound withmoreknowledgeaboutadvertising IcandefinitelysayIwatcheditwithdifferenteyesandnoticedmanynewthingsIdidn tseethefirsttime Severalbrandsemergedfromthebeginning Someareseeninaverysubtleway thatifyoudonotpayenoughattentionyoumightnotcatchthem This study source was downloaded by 100000814451814 from CourseHero com on 10 01 2022 13 30 47 GMT 05 00 https www coursehero com file 134106583 Dont Look Up Essaypdf 6whileothersshowtheminclose upandeveninteractwiththecharacters WhilewatchingthesescenesIcouldnotavoidthinkingabouthowmucheachbrandmusthavepaidandhowsomepaidmorethanothers Forexample