How Digital Media DESTROYED Bollywood Business Model of Netflix OTT The Rise of OTT Platforms The Rise of OTT Platforms in India Business Model of OTT Platforms Business Model of OTT Platforms Evolution of Indian Television Industry Evolution of Television and OTT Netflix A Pioneer in OTT Platforms Impact of OTT on the Film Industry Monetization Models of OTT Platforms Monetization Strategies of OTT Platforms Impact of OTT Platforms on Indian Film Industry The Future of OTT Platforms in India Future of OTT Platforms in India Challenges Faced by the Film Industry Sure I d be happy to help The rise of OTT over the top platforms in India has been a significant trend in the media and entertainment industry Here s a summary of the chapter on this topic including examples and quotes from the video The Rise of OTT Platforms in India In recent years India has seen a surge in the popularity of OTT platforms which allow users to stream video content over the internet These platforms have disrupted traditional forms of media consumption such as cable and satellite TV and have provided consumers with a greater variety of content to choose from According to a report by the Boston Consulting Group the OTT market in India is projected to grow at a compound annual growth rate of 28 between 2018 and 2023 This growth is being driven by several factors including increasing internet penetration the availability of affordable data plans and the proliferation of smartphones One example of a successful OTT platform in India is Hotstar which was launched in 2015 Hotstar is a streaming service that offers a wide variety of content including movies TV shows and sports In the video it is mentioned that Hotstar reached 100 million downloads within just one year of its launch and as of 2021 it has over 400 million users This success can be attributed to Hotstar s user friendly interface its vast content library and its ability to offer live streaming of major sports events Another popular OTT platform in India is Netflix which entered the Indian market in 2016 In the video it is mentioned that Netflix has been investing in creating original content for the Indian market such as the series Sacred Games and Delhi Crime These shows have been well received by audiences and have helped Netflix establish a strong presence in the Indian market The rise of OTT platforms in India has also had an impact on the traditional media industry In the video Ajay Chacko co founder and CEO of Arre a digital media company said The traditional media industry is feeling the heat They are trying to figure out how to respond to this disruption and some of them are doing it well and some of them are not One way that traditional media companies are responding to this disruption is by launching their own OTT platforms For example Star India a leading media company in India launched Hotstar in 2015 Similarly Zee Entertainment Enterprises another major media company launched Zee5 in 2018 The rise of OTT platforms in India has also led to the emergence of new business models For instance some OTT platforms are adopting a freemium model where users can access some content for free but have to pay for premium content This model allows OTT platforms to monetize their content while also attracting a larger user base In conclusion the rise of OTT platforms in India has been a significant trend in the media and entertainment industry With increasing internet penetration affordable data plans and the proliferation of smartphones the OTT market in India is projected to grow at a rapid pace Traditional media companies are responding to this disruption by launching their own OTT platforms and new business models are emerging It will be interesting to see how this trend continues to unfold in the coming years