This study source was downloaded by 100000829291425 from CourseHero com on 10 31 2022 21 26 47 GMT 05 00 https www coursehero com file 101866516 BCG Matrixdocx STAR All types of flavoured donuts including original donutsQUESTION MARK Sandwiches and breakfast setCASH COW Coffee DOG Cookies This study source was downloaded by 100000829291425 from CourseHero com on 10 31 2022 21 26 47 GMT 05 00 https www coursehero com file 101866516 BCG Matrixdocx BCG Matrix High Market Share LowBCG MATRIX The BCG matrix is a strategic management tool developed by the Boston Consulting Group which helps to analyse the position and potential of the strategic business unit The matrix isdivided into four classes based on two dimensions Industry or market growth is the firstdimension The other dimension of the business unit is its relative market share In one ofthese 4 classes strategic business units are put The BCG matrix for the Dunkin DonutsGrowth Strategy helps you decide on strategies for the business units Stars are designated strategic business units with a high rate of market growth and ahigh relative market share Businesses should invest in their own countries and adoptmethods of vertical integration penetration of the market product development marketdevelopment and horizontal integration The question marks represent strategic units with ahigh pace of market growth and low relative market share These critical areas of businessdemand thorough assessment as to whether the company should continue or dispose them Cash cows are dubbed strategic business units with modest market growth but with arelatively high market share In order to preserve its relative market share the firm shouldinvest in these Finally dogs are referred to as the key business units with a poor pace ofmarket growth and low relative market share STARIt works in a future market with prospective The growth strategy of Dunkin Donuts producesa huge percentage of their revenue By purchasing additional companies inside the supplychain Dunkin Donuts growth strategy should be integrated vertically As this strategic This study source was downloaded by 100000829291425 from CourseHero com on 10 31 2022 21 26 47 GMT 05 00 https www coursehero com file 101866516 BCG Matrixdocx business unit possesses potential this will assist it make more profit All types of flavoureddonuts including original donuts are included under Star This is because their donuts have ahigh percentage into both market share and market growth Most Dunkin Donut s customerscome to the restaurant to buy donuts This is the main reason all donuts fall under the Starcategory QUESTION MARKSIn its BCG matrix for Dunkin Donuts C Growth Strategy the sandwiches and breakfast setare under the question marks Recent market trends reveal that customers are more focusedon local cuisine This market thus has a strong growth rate on the market However thiscategory has a low market share in Dunkin Donuts Growth Strategy This is because manycustomers are still not so confident to buy the sandwiches and breakfast sets sold at Dunkin Donuts This requires the marketing department to install a strategy to introduce or createads so that customers are more confident in these two products The strategy of productdevelopment ensures that this key business unit becomes a cash cow and will deliver futurerevenues to the company Dunkin Donuts C Growth Strategy is advised to endure marketpenetration and to make its product present at more locations This will raise sales for theDunkin Donuts Growth Strategy and transform it into a cash cow CASH COWSThe coffee is a cash cow in the BCG matrix of Dunkin Donuts Growth Strategy This isbecause coffee has a low percentage of market growth but it also has a high percentage ofmarket share Not too many customers buy coffee at Dunkin Donuts because the companyhas a main competitor Starbucks Starbucks always makes sure their company to sellpremium and high quality coffee The company needs to create a new strategy to furtherincrease coffee sales at Dunkin Donuts Providing high quality coffee is the key to drivingcoffee sales at Dunkin Donuts Dunkin Donuts Growth Strategy recommends that additionalinvestments in this company be stopped and that this strategic business unit operate aslong as it profits If it is no longer profitable and becomes a dog then this strategic businessunit should be dedicated to Dunkin Donuts Growth Strategy DOGS This study source was downloaded by 100000829291425 from CourseHero com on 10 31 2022 21 26 47 GMT 05 00 https www coursehero com file 101866516 BCG Matrixdocx Powered by TCPDF www tcpdf org Dunkin Donut s cookies is a dog in the BCG matrix This strategic business unit also hasnegative profits Dunkin Donuts Growth Strategy is advocated for investing sufficiently in thecompany to transform it into a cash cow If the market starts to develop again in the future this will assure that Dunkin Donuts Growth Strategy profits