This study source was downloaded by 100000823796573 from CourseHero com on 02 06 2022 18 16 04 GMT 06 00 https www coursehero com file 111947586 Applied Marketing Research assignment newdocx Applied Marketing ResearchPersonal Assignment 2 Case Study Identifying and Clarifying Problems and OpportunitiesMohit SainiStudent ID 117513218Case Muskoka Lakehouse Restaurants Inc Prepare a table identifying management issues and opportunities in the Case that is issues andopportunities that the Radford brothers and other members of the management team will need to address for the survival health and future growth of MLRIssuesOpportunities New competitors entering the marketa lot of room to grow in terms of revenue and profits Making the company more efficient and cost effective Expanding into different markets and opening up new locations Focusing on quality and making sure you re catering to your customer needs and wants Developing new ways of promoting their menu The war on terror has led to higher demand for security systems that MLR provides to military and civilian customersMaintaining the family dynamic and establishing a succession plan will be key forthe Radford brothers to maintain ownership of MLR conflict between old and new generationThe primary opportunity for Muskoka Lakehouse Restaurants Inc is to increase sales by offering high quality food and service MLR was founded as a family company and the Radford brothers are the only family members left in the businessThe company s primary challenge is securingreliable suppliers This study source was downloaded by 100000823796573 from CourseHero com on 02 06 2022 18 16 04 GMT 06 00 https www coursehero com file 111947586 Applied Marketing Research assignment newdocx Powered by TCPDF www tcpdf org Indicate whether the issues and opportunities are marketing related and whether management is aware of them or not 1 Yes the issues and opportunities are marketing related 2 No the management wasn t aware of the issues in marketing