First Page Maharaja Surajmal Institute Affiliated to GGSIPU Delhi Course Bachelor of Business Administration Subject Module On E Commerce BBA106 Semester II Credit 4 Module Contributor s Dr Anamika Rana Dr Itti Hooda Ms Priyanka Dhaka Ms NehaMathur Mr Ajay Phogat July 2021 1 SYLLABUS 2 Table of Contents UNIT 1 5 1 1 Introduction to E Commerce 5 1 2 Meaning Nature and concepts 6 1 3 Traditional Commerce Vs E Commerce 7 1 4 E Business 8 1 5 Advantages and Disadvantages of E Commerce 9 1 6 Scope of E Commerce 11 1 7 Types of E Commerce E Commerce Models 12 1 8 Functions of E Commerce 15 1 9 Tools Technologies for E Commerce 15 1 10 Framework of E Commerce 17 1 11 Challenges and Barriers in E Commerce environment 18 1 12 Indian readiness for E Commerce 21 1 13 E Transaction challenges for Indian corporate 21 MCQ s 22 Long Answer Questions 25 UNIT 2 26 2 1 Introduction to HTML 26 2 2 HTML Tags 27 2 3 Text Formatting Tags 28 2 4 The Anchor Tag and the href Attribute 29 2 5 IMG Tag 29 2 6 Marquee Tag 30 2 7 DIV tag 30 2 8 HTML Tables 30 2 9 HTML LIST 33 2 9 Adding audio video files in HTML pages 34 2 10 HTML frames 35 2 11 HTML forms 36 Short Answers Questions 39 Long Answer Questions 40 MCQ 43 UNIT 3 48 3 1 Digital Payment Requirements 48 3 2 Electronic Payment System 50 3 4 Concept of e money 52 3 5 Infrastructure issues and risks in EPS 53 3 6 Electronic Fund Transfer 54 3 Security Issues in E Commerce 56 3 6 3 7 Electronic Commerce Security Environment 57 3 9 Basics of Encryption and Decryption 59 MCQ s 61 Short Answers Questions 65 Long Answers Questions 65 UNIT 4 66 4 History of E Commerce 66 4 1 Ecommerce Applications 66 4 1 1 E Commerce in banking 68 4 1 2 E Commerce In Insurance 69 4 1 3 E Commerce in Travel Services 69 4 1 4 E Commerce in Real Estate Industry 70 4 1 5 Online marketing 71 4 1 6 E Tailing 73 4 1 7 Financial services 73 4 1 8 Online Learning 75 4 2 Emerging Trends in Ecommerce 76 4 3 Economic impact on E Commerce 77 4 3 1 OTHER ECONOMIC IMPACT ON E COMMERCE 79 4 3 2 ROLE OF E COMMERCE IN THE INDIAN ECONOMY 80 4 3 3 Impact of E Commerce on Indian Economy 80 4 3 4 Future prospects of E Commerce 81 4 4 Social Considerations Of E Commerce 81 4 5 Technological Consideration of E Commerce 82 4 6 Regulatory legal and ethical considerations 83 4 6 1 Ethical Considerations to E Commerce 85 4 6 3 LEGAL ISSUES ON INTERNET 86 4 6 4 Some more Legal considerations to E Commerce 86 MCQ QUESTIONS 88 Short And Long Answer Questions 91 References 91 4 UNIT 1 1 1 Introduction to E Commerce Commerce is an economic activity involving trading or the buying and selling of goods For e g a customer enters a book shop examines the books selects a book and pays for it To fulfill the customer requirement the book shop needs to carry out other commercial transactions and business functions such as managing the supply chain providing logistic support handling payments etc As we enter the electronic age an obvious question is whether these commercial transactions and business functions can be carried out electronically In general this means that no paperwork is involved nor is any physical contact necessary This is often referred to as electronic commerce e commerce E Commerce or Electronic Commerce a subset of E Business is the purchasing selling and exchanging of goods and services over computer networks such as the Internet through which transactions are performed E Commerce can be defined as a modern business methodology that addresses the needs of organizations merchants and consumers to cut costs while improving the quality of goods and services and increasing the speed of service delivery by using the Internet E Commerce takes place between companies between companies and their customers or between companies and public administration E Commerce refers to electronic transactions such as buying selling information flow and funds transfer over the internet E commerce broadly encompasses all business activities taking place over the internet It consists of electronic retailing electronic data interchange and electronic fund transfer The main goal of e commerce is Reduce cost Lower product cycle time Faster customer response Improved service quality Electronic commerce is an emerging concept describes the process of buying and selling or exchanging products services and information via computer networks including the internet E Commerce is a modern 5 business methodology that addresses the needs of organization merchants and consumers to cut costs while improving the quality of goods and services and increasing the speed of service delivery E commerce is associated with buying and selling information products and services over the computer communication network E Commerce refers to the paperless exchange of business information using electronic data interchange electronic mail etc It can be defined as a technology mediated exchange of digital information between various individuals and organizations as well as the electronically based intra or inter organizational activities that facilitate such exchange over network channels 1 2 Meaning Nature and concepts E Commerce or Electronics Commerce can be broadly defined as the process of buying or selling goods or services using an electronic medium such as the Internet Electronic commerce draws on technologies such as mobile commerce electronic funds transfer supply chain management Internet marketing online transaction processing electronic data interchange EDI inventory management systems and automated data collection systems Modern electronic commerce typically uses the World Wide Web for at least one part of the transaction s life cycle although it may also use other technologies such as e mail Sharing business information maintaining business relationships and conducting business transactions using computers connected to a telecommunication network is called E Commerce E commerce is a composite of technological processes and business strategies that foster the instant exchange of informatifon between organizations E commerce strengthens the relationship with buyers make it easier to attract new customer improves customer responsiveness and open new markets on a global scale E commerce is the application of various communication technologies to provide the automated exchange of business information with internal and external customers suppliers and financial institutions 1 1 Nature of E Commerce It has also been described as a fusion of
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