This study source was downloaded by 100000796633365 from CourseHero com on 07 24 2023 08 54 11 GMT 05 00 https www coursehero com file 142494811 POM Case Study 4 on KFC Mixed Topics from Chapter 1 2 and 5pdf Principles of Marketing Final Term Case Study 3 Spring 2021 2022 Semester Section C Marks 10 Name of Student ID Number KFC the most loved and fastest growing retail chains in the world making its mark to serve the Bangladesh market with new products and offerings KFC a subsidiary of Yum Brands is the world s most popular chicken restaurant chain specializing in OriginalRecipe Extra Crispy Kentucky Grilled Chicken Extra Crispy Strips and Extra Crispy Boneless with home style sides Hot Wings and freshly made chicken sandwiches It all started in 1930 in a humble service station in Corbin Kentucky 40 year old Harland Sanders began cooking for hungry travelers who stopped by for gas serving them his southern style fried chicken from his very own kitchen table As word spread and Sanders fame began to grow people started travelling from far and wide to taste his food Sanders spent the next nine years perfecting his secret blend of 11 herbs and spices and the basic cooking technique still used today In 1939 Colonel Harland Sanders first gave the world a taste of his most famous creation Original Recipe Kentucky Fried Chicken featuring that secret blend of 11 herbs and spices Since that time millions of people worldwide have come to love his one of a kind chicken KFC serves nearly 12 million customers across the globe daily in more than 19 400 restaurants It s so finger lickin good that people from far and wide love KFC KFC is part of Yum Brands Inc which is one of the world s largest restaurant firms with over 41 000 KFC Taco Bell and Pizza Hut restaurants around the world Apart from its famous brand slogan finger lickin good the brand also maintains a so good slogan KFC started its journey in Bangladesh on September 6 2006 Transcom Foods Limited TBL as the sole franchisee of KFC opened the doors of the first KFC restaurant in Gulshan 1 Today KFC has grown as a brand winning people s hearts and has opened 21 restaurants in 4 cities Dhaka Chattogram Sylhet and Cox s Bazar across Bangladesh Apart from their outlets KFC s products can also be ordered through online food ordering platforms such as Foodpanda Hungrynaki Pathao foods Shohoz foods Uber eats etc KFC has also made an agreement with VISA that customers making the payment with any VISA card can avail 10 discount on all ordered items They have also launched their website https kfcbd com and initially to popularize the website KFC has carried out promotions such as 10 discount through web order and having the facility of home delivery KFC also carries out different promotional campaigns on Independence and Victory Day Holy Ramadan Pohela Baishakh Valentine s Day etc The most significant achievement for KFC Bangladesh is maintaining the highest food safety and hygiene regime standards by following stringent local and international audits Employing more than 600 people KFC Bangladesh committed to secure the best quality fried chicken with the best services KFC Bangladesh celebrates Colonel Sanders birthday Colonel Harland Sanders is a name directly associated with fried chicken His secret recipe of Kentucky Fried Chicken KFC remains a secret Col Sander s 129th birthday was on September 9 2019 And this birthday was celebrated by KFC Bangladesh with a weeklong bonanza If anyone s birthday were between 9 and 15 September they would get a FREE meal from KFC after bringing some verification There was also a big celebration in KFC Gulshan on the day Thirty children from Gyaner Pathshala an initiative for street children came over to party with the Colonel and team KFC They came in cut a cake with the Colonel the CEO of Transcom Foods Ltd and the KFC team present there had a hearty meal of KFC signature Hot Crispy Chicken fries etc and had loads of fun Colonel Sanders is an inspiration to all of us He has lived and proved that if you have dreams and a passion for making it big age is no bar Just go get it making the failures steps to your success said Mr Amit Dev Thapa CEO of Transcom Foods Limited This study source was downloaded by 100000796633365 from CourseHero com on 07 24 2023 08 54 11 GMT 05 00 https www coursehero com file 142494811 POM Case Study 4 on KFC Mixed Topics from Chapter 1 2 and 5pdf Some of KFC s Advertisements regarding Health Safety during the ongoing COVID 19 Pandemic Situation Due to the recent pandemic of Corona Virus effect in Bangladesh KFC brings Contactless Delivery great taste delivered with trust Throughout the order to the delivery process they ensure 100 safe handling with dedicated trained team members By following the cashless prepayment methods like Cards and bKash customers can also avoid contact during delivery at the customer s doorstep Also for further assurance customers can check out the safety measures that Team KFC follows in their delivery operations All the team members and riders undergo regular temperature checks and follow the sanitation protocol of 20 seconds hand wash every 30 minutes All riders wear a mask all through the delivery process including riding and delivering at the customer doorstep All riders wear hand gloves while delivering at customer doorstep Last but not least they sanitize their Delivery bike Delivery Boxes and Delivery Bags right before their riders departs for delivering orders This study source was downloaded by 100000796633365 from CourseHero com on 07 24 2023 08 54 11 GMT 05 00 https www coursehero com file 142494811 POM Case Study 4 on KFC Mixed Topics from Chapter 1 2 and 5pdf Some of KFC s advertisements are given below This study source was downloaded by 100000796633365 from CourseHero com on 07 24 2023 08 54 11 GMT 05 00 https www coursehero com file 142494811 POM Case Study 4 on KFC Mixed Topics from Chapter 1 2 and 5pdf This study source was downloaded by 100000796633365 from CourseHero com on 07 24 2023 08 54 11 GMT 05 00 https www coursehero com file 142494811 POM Case Study 4 on KFC Mixed Topics from Chapter 1 2 and 5pdf Questions for Discussion 1 In reference to Chapter 1 discuss the what factor s of the What can be Marketed do you think can be applied by Transcom Foods Limited to market the KFC brand in the Bangladesh market Explain the most applicable strategy ies that can be related with the brand KFC 3 marks Answer This study source was downloaded