PLANNING CASE STUDIES Answer Strategy 1 Laxmi Chemicals Ltd a soap manufacturing company wanted to increase its market share from 30 to 55 in the long run A recent report submitted by the Research Development Department of the company had predicted a growing trend of herbal and organic products On the basis of this report the company decided to diversify into new variety of soaps with natural ingredients having benefits and fragrances of Jasmine Rose Lavender Mogra Lemon Grass Green Apple Strawberry etc The Unique Selling Proposition USP was to promote eco friendly living in the contemporary lifestyle The company decided to allocate 30 crores to achieve the objective Identify the type of one of the functions of management mentioned above which will help the company to acquire dominant position in the market 2 After completing her studies in product design Sarita wishes to start her own business to design products to cater to the mobility and communication requirements of persons with special needs She told her friend that she wanted to focus on supplying high quality products at affordable prices The Unique Selling Proposition U S P of the products would be sensitivity to the challenges and needs of the differently abled people She wants to employ only differently abled persons in her factory and sales offices across the country This decision of Sarita provides the base for interpreting her strategy This also defines the broad parameters within which the company may recruit the persons Sarita has also to decide about the exact manner and the chronological order of how the selection of the differently abled applicants will be done In the above lines Sarita is discussing about one of the functions of management This function has several types Identify and explain the types Sarita is discussing in the above lines Answer Types of plans Sarita is discussing in the above lines are a Policy Policy is a general guideline which brings uniformity in decision making for the achievement of predetermined objectives b Procedure it consists of sequence of routine steps on how to carry out activities It details the exact manner in which any work is to be performed 3 In Chak De movie Shah Rukh Khan becomes the coach of the girl s hockey team He knows that he has to prepare the girls for the international hockey match and win the cup For this he prepares a long term plan and thinks of ways of how to beat the opponent team He coaches the girls to play in different ways like defensive offensive etc At the outset of the match he explains who will open the match and how the ball will be passed by one player to another step by step Identify all the types of plans mentioned above State them along with lines which refer to them in the above paragraph Answer Objective strategy procedure method 4 The production manager of a company received the complaint that the quality of the goods was not good After investigation it came to light that the machines had become very old That is why they were unable to achieve standardised quality The production manager developed several options by way of solution to this problem Example getting the machines repaired purchasing new local machines purchasing new imported machines if possible taking machines on rent etc The CEO of the company wanted the list of options to be smaller so that a thorough study could be made for them In order to make the list of optional ways smaller he decided to give up all those options which required the investment of more than 10 crores a Identify the concept described in the paragraph given above Answer Planning Process b What do you understand from the fact of company fixing the maximum investment limit on options Answer Developing Premises 5 The management of ABC Ltd set up the target of selling 10 000 units per week and made all their plans based on this target But due to change in technology adapted by competitors which reduced their cost the ABC Ltd Could not achieve their target a Identify the limitation of planning discussed in the above para Answer Planning may not work in dynamic environment b State any other two limitations Answer Any two limitations i ii Planning reduces creativity Planning involve huge cost