Directorate of Distance Education UNIVERSITY OF JAMMU JAMMU SELF LEARNING MATERIAL B A SEMESTER I Subject BUSINESS MANAGEMENT Course No BM 101 Unit I V Lesson No 1 15 Course Coordinator Stanzin Shakya http www distanceeducationju in Printed and Published on behalf of the Directorate of Distance Education University of Jammu Jammu by the Director DDE University of Jammu Jammu PRINCIPLES OF MANAGEMENT Lesson Writer Dr Deepti Abrol Ms Jyoti Sharma Dr Kamini Dutta Dr Ritika Sambyal Directorate of Distance Education University of Jammu Jammu 2020 All rights reserved No part of this work may be reproduced in any form by mimeograph of any other means without permission in writing from the DDE University of Jammu The script writer shall be responsible for the lesson script submitted to the DDE and any plagiarism shall be his her entire responsibility Printed at Classic Printers 20 200 BUSINESS MANAGEMENT Course Code BM 101 Contact Hours 45 Examination 3 Hrs Title Principles of Management Total Marks 100 External Marks 80 Internal Marks 20 The syllabus is for examination of BA Management Semester I to be held in December 2018 December 2019 and December 2020 Objective The objective of this course is to develop a basic understanding about the management concepts and management processes in organisation Unit I Unit II Unit III Unit IV Unit V Basis of Management Management Concepts Nature Process Evolution of Management Thoughts Managerial Functions Systems Approach Approaches to Management Managers Complex Environment Planning and Decision Making Concept Purpose and Nature MBO Strategies and Policies Types of Planning Planning Premises Decision Making Process Types Models and Significance Organising and Staffing Nature and Elements Organising as Process Organisation Structure Line Staff Authority and Decentralization Meaning Nature and Importance Span and Management Directing as Management Process Its significance and main elements Coordination Concept Process and Techniques Controlling Concept Process Requirement for Adequate Control and Effective Control Techniques Leadership Concept Traits Styles Motivation Concept and Theories Communication Meaning Nature Types and Importance Management Information Systems Business Process Re engineering 485 i Note for Paper Setter The Paper Setter is requested to set 10 questions in all with at least 2 questions from each unit All the questions shall carry equal marks The students are required to attempt 5 questions selecting one from each unit necessarily i e internal choice is available Suggested Readings 1 2 3 4 5 Stoner Freeman Gilbert Jr Management Pearson Education Kootz O Donnell Weighrich Essentials of Management Michael J Stahl Management Total Quality in a Global Environment Blackwell Business Newman Warren and Summer The Process of Management Concept Behaviour and Practice Brech E F L Principles and Practice of Management ii LIST OF CONTENTS Lesson No Title Page No 1 Management 01 88 2 Management Functions 89 97 3 Approaches to Management 98 130 4 Planning 131 178 5 Planning Premises 179 194 6 Decision Making 195 218 7 Organising and Staffing 219 262 8 Organisation Structure 263 289 9 Decentralisation 10 Directing 11 Coordination 12 Controlling 290 312 313 334 335 345 346 391 13 Leadership and Motivation 492 432 14 Communication and its Significance 433 462 15 Management Information System 463 484 iii UNIT I Lesson No 1 MANAGEMENT STRUCTURE 1 1 1 2 Introduction Objectives 1 3 Meaning and Concepts of Management 1 3 1 Definitions of Management 1 3 2 Features and Nature of Management 1 3 3 Objectives of Management Evolution of Management Thought Traditional Management vs Modern Management 1 4 1 5 1 6 1 7 1 8 1 9 Summary Glossary Self Assessment Questions Lesson End Exercise 1 10 Suggested Readings 1 1 1 INTRODUCTION Every human being has needs and wants but it is impossible for an individual to satisfy all his desires by himself Therefore they joins hands with fellow beings and works in an organised group to achieve what he cannot accomplished single handedly Thus organizes himself in groups e g a family hockey team a college a business firm a government etc and as these groups develop in course of time with complexities managing becomes a difficult task The need of existence of management has increased tremendously Management is not only essential to business concerns but also essential to banks schools colleges hospitals hotels religious bodies charitable trust etc Every business unit has objectives of its own These objectives can be achieved with the co operative efforts of several personnel The works of a number of persons are properly co ordinate to achieve the objectives through the process of management However the management is not a matter of pressing a button pulling a lever issuing order scanning profit and loss statements promulgating rules and regulations Rather it is the power to determine what shall happen to the personalities and happiness of entire people the power to shape the destiny of a nation and of all the nations which make up the world Peter F Drucker has stated in his famous book The Practice of the Management that the emergence of management as an essential a distinct and leading social institution a new leading group emerged as fast as management since the turn of this century Rarely in human history has a new institution proved indispensable so quickly and even less often has a new institution arrived with so little opposition so little disturbance and so little controversy 1 2 OBJECTIVES After going through this lesson you should be able to Describe the meaning of management and its objectives Elucidate the evolution of management thought Discuss the scope and significance of management 2 Explain in detail the features levels and importance of management Differentiate between traditional and modern management thought 1 3 MEANING AND CONCEPTS OF MANAGEMENT The word management can be styled as Manage men t i e manage men tactfully Why manage men tactfully This is with view to get the things done In order to manage men tactfully one has to understand the highly unpredictable and uncertain human nature Owing to this management is very complicated and challenging activity A simple traditional definition defines it as the art of getting things done by others This definition brings in two elements namely accomplishment of objectives and direction of group activities towards the goal The weakness of this definition is
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