MICROECONOMICS OF COMPETITIVENESS MOC PROF DR PHILIPPE GUGLER Spring term 2022 Monday 12 15 15 00 The course has been developed by Professor Michael E Porter his staff and by affiliates of the Institute for Strategy and Competitiveness HBS a legal stable and create and improving the potential successful economic development viewed from bottom up microeconomic perspective While sound macroeconomic policies political social institutions conditions for competitiveness wealth is actually created at level The sophistication and productivity of firms the vitality of clusters and the quality of the business environment in which competition takes place are the ultimate determinants of nation s and or region s productivity the microeconomic The course platform consists of case studies and other written materials plus an extensive library of video content that can be used in class including lectures by Prof Porter for all sessions and recordings of case protagonists including heads of state senior ministers governors Finally a course website for students is available and offers networking opportunities with foreign including Harvard students students Prof Philippe Gugler and Prof Michael E Porter MOC The MOC course explores the determinants of competitiveness and of Microeconomics of Competitiveness Firms Clusters and Economic Development is a university wide graduate course offered to students from the Harvard University as well as to students from affiliated foreign universities such as for Competitiveness of the University of Fribourg www unifr ch competitiveness the Center I Registration Each student needs to be registered in order to get access to the course material via the Harvard electronic platform in addition to the usual registration procedure of the University of Fribourg Each student will get a password and the course documentation which comprises inter alia the case studies as well as other publications II Registration February 14 March 11 2022 Patrizia Conforti Office G 402 Monday Friday 08 30 11 30 We strongly advise to be registered at the beginning of the semester February 21 in order to attend the course from the beginning participation constitutes part of the grading III Registration costs 70 CHF Patrizia Conforti Office G 402 Monday Friday 08 30 11 30 please bring the exact change This includes the course documentation copyrights electronic access and individual password to the HBS website Once registered with access to the course material we cannot refund the registration fee due to copyrights agreements with the HBS IV Course documentation with the case studies The course documentation will be provided when the registration occurs V Textbook On Competition by M E Porter Harvard Business Review Book 2008 the textbook will be provided on the electronic platform VI Usual sessions will run every Monday from 12 15 until 15 00 Sessions will run for three hours 3x45 minutes Each session will comprise A case discussion 60 minutes A lecture 75 minutes VII Students will be asked to apply their learning in a team project which analyzes the level of competitiveness of a selected country or region in a large country and one of its clusters Groups include 3 to 4 students VIII Grading There won t be any exam oral or written at the end of the spring term The grading will be based on the average of the two following assessments Assessment 1 Class Online participation mainly during the case studies discussions Assessment 2 Report and presentation IX Please note that students have to register for the course at the beginning of the spring term according to the faculty regulations even though there won t be an actual exam at the end of the term Students who do not register for the course and therefore for the exam lose the right to validate the course Students who fail at the spring term assessment will have to take a written exam 90 minutes This exam will take place at the fall exam session end of August beginning of September 2022 Date February 21st 12 15pm 3pm February 28th 12 15pm 3pm March 7h 12 15pm 3pm March 14th 12 15pm 3pm March 21st 12 15pm 3pm March 28th 12 15pm 3pm April 4th 12 15pm 3pm April 11th 12 15pm 3pm April 25th 12 15pm 3pm May 2rd 2pm 3pm May 9th 12 15pm 3pm COURSE SCHEDULE Schedule subject to minor changes Session topic Course presentation and organization Introduction Chapter 1 Competitiveness Overall framework Teams allocations Chapter 2 Firms strategies and operations Chapter 3 How Smart Connected Products and Augmented Reality technologies are Transforming Companies Chapter 4 Creating shared value Michael Porter Shared Value Summit NY Hillary Clinton Shared Value Summit NY HBR interview Michael Porter Chapter 5 Quality of the business environment The Diamond Model Teams Project Review Chapter 6 Clusters and clusters development The Medtech cluster in Galway Chapter 7 Attracting foreign direct investment Chapter 8 Economic strategy at the national and regional levels Conference Mr Henri G taz Secretary General of EFTA Chapter 9 Economic strategy City level Smart and Innovative cities Team projects presentations Case study course documentation Reading available on the MOC platform On Competition chapters 6 and 7 On Competition Introduction and chapters 1 2 and 8 On Competition Introduction and chapters 1 2 and 8 Creating Shared Value by M E Porter and M R Kramer Harvard Business Review January 2011 On Competition chapter 6 and 7 Tesla testing a business model at its r evolutionary best Ivey case Apple Bets on Augmented Reality HBS case I The Californian Wine Cluster HBS case II The Australian Wine Cluster HBS case The Dutch Flower Cluster HBS case II Remaking Singapore HBS case On Competition chapters 6 and 7 The Medtech cluster in Galway On Competition chapters 6 and 7 I Making Madrid Smart II Smart Strategy of Dubai Smart City Strategy of Dubai On Competition chapters 6 and 7 May 16tt 12 15pm 18pm May 23th May 30th No course No course