The success spell of Salesforce Presented by Priya Sheeba Monika Afrin STORY TIME Sales force MARC BENIOFF offering A LITTLE HISTORY In 1999 Salesforce was officially launched In 2004 Salesforce grew quickly making its initial public In 2005 Salesforce introduced the AppExchange In 2009 Salesforce launches Service Cloud bringing customer service and support automation features to the market In 2014 they released the Salesforce1 Mobile App In September 2016 Salesforce announced the launch of Einstein an artificial intelligence assistant Top 5 CRM Platforms technologies in 2024 Over 542 841 companies are using CRM Platforms tools Salesforce with 25 86 market share 140 398 customers WHAT DOES SALESFORCE DO Our customer relationship management CRM software gives your teams a centralized location to store track and manage customer information It helps you break down the silos between departments and build strong lasting customer relationships It works for every industry and every size of business at any stage MISSION of growth And our CRM lives in the cloud which means your teams can work together seamlessly no matter where they are Simply put we bring companies of every size and industry and their customers together every day Guided by our values Trust Customer Success Innovation Equality and Sustainability we transform businesses careers and our world SALESFORCE ARCHITECTURE In the multilayer salesforce architecture the users are at layer Which the various clouds consist of offered by the salesforce such as sales cloud service cloud AppExchange etc topmost 2nd layer Salesforce 1 is a mobile by Salesforce to provide users with access to their Salesforce CRM data and tools on the go designed app 3rd layer Salesforce 1 The last layer contains various other salesforce as platforms Force com Heroku Exact TargetFuel etc such SALESFORCE ARCHITECTURE Force com allows developers to create custom applications workflows and integrations using Salesforce s infrastructure and resources It s integral to Salesforce s broader suite of products includes Salesforce Sales Cloud Service Cloud which also Marketing Cloud and others Heroku Heroku is a cloud based platform that lets developers build deploy and manage applications without handling server infrastructure It supports multiple programming languages and provides tools for scaling and managing applications easily Exact Target Fuel now known as Salesforce Marketing Cloud is a digital marketing platform that offers tools for email marketing BILLING STRUCTURE OF SALESFORCE SURVEY FEATURES NEEDED WHILE CHOOSING AN CRM ARCHITECTURE BUSINESS APPLICATIONS Multitenant 1 Architecture All customers share the same infrastructure and software version but their data and configurations are kept separate Service Oriented 3 Architecture Salesforce provides APIs such as REST and for SOAP that allow integration with other systems SOA 2 Metadata Driven Salesforce uses metadata Development to customize and extend its functionality which makes it easier to upgrade the and applications maintain Storage uses to Data 4 Salesforce a database store customer data This is through managed a relational database model and for performance and scalability is optimized ARCHITECTURE BUSINESS APPLICATIONS a 5 User Interface Provides web based interface that users interact Lightning with Experience is the modern UI framework for Salesforce offering a more dynamic and intuitive user experience The 7 AppExchange Salesforce s marketplace for third party apps These apps are pre built solutions that can be installed and configured within a Salesforce instance includes 6 Security Salesforce robust security features such as role based access control data encryption and audit trails to ensure security CLOUD SERVICES Salesforce Sales Cloud CRM for managing processes sales contact including opportunity and lead with management like integrations and MailChimp Shopify Service Salesforce Cloud Platform for enhancing customer service with tools like Salesforce Marketing Cloud Application for automating and measuring marketing efforts customer including email engagement with eCommerce integrations campaigns and CLOUD SERVICES Salesforce Sales Cloud CRM for managing processes sales contact including opportunity and lead with management like integrations and MailChimp Shopify Salesforce Cloud Service Platform for enhancing customer service with tools like Marketing Cloud Application for automating and measuring marketing efforts including email campaigns and customer engagement with eCommerce integrations SALESFORCE BILLING STRUCTURE OF Subscription Billing Automates the billing process for subscription based products or services monthly or annually Usage Based Product Billing Handles billing for products or services based on actual usage rather than a fixed subscription fee Charges are calculated based on how much of the product or service is consumed Milestone Billing Enables billing at specific milestones or stages of a project or contract Invoices are generated based on the completion of predefined milestones rather than a regular schedule Custom Billing with Recurring Invoices Allows for flexible billing arrangements tailored to specific needs including recurring invoices that can be customized to fit various billing cycles and TYPES OF SERVICE Salesforce is a public cloud service provider It off ers its software as a service SaaS applications and platform as a service PaaS solutions over the internet making them accessible to any organization internet connection This or to provide scalable approach allows Salesforce multi tenant services that can be used by multiple customers simultaneously individual with an SERVICE BASED ON its own CLOUD TYPE It is a public server Salesforce primarily uses cloud based platform known as Salesforce Platform formerly known as Force com for its services This platform enables customers to build and deploy custom applications and it is integrated with Salesforce s various services like Sales Cloud Service Cloud Marketing Cloud and more Salesforce also utilizes Amazon Web Services AWS for certain aspects of its infrastructure to enhance scalability performance and global reach DATA VIRTUALIZATION This is the kind of virtualization in which the data is collected from various sources and managed at a single place without knowing more about the technical information link how data is collected stored and formatted then arranged that data logically and many big