Majoring in marketing and the journey to becoming a marketing manager Introduction 1 A marketing major studies the branding and promotion of products and services to the public and how to target speci c demographics Becoming a marketing manager is an option among many to choose from when majoring in marketing 2 This outline will provide a guide to the keys to success to graduate with a marketing major how to turn your major into a career in marketing and how my values and interests make me a proper t for this major and career Marketing major in business 1 Marketing is studied in the Lubar College of business and is completed as a Bachelor s 2 Marketing major requires 21 total marketing credits with required and elective courses a Required courses include Consumer Behavior Marketing Research and Marketing Management b Elective courses can vary depending on your niche interests within the major Picking four out of the eight elective course options could involve Entrepreneurship Retail Management Management of Promotion and International Marketing 3 Additionally an online marketing major is attainable at UWM This option is great for students who are working jobs commuting to campus or have other responsibilities that hinder their ability to leave home 4 Joining the Milwaukee AMA organization American Marketing Association is a great way to get business experience with marketing networking and resume building to enhance your marketing savviness 5 Possible careers with a marketing degree 6 Due to a marketing degree being so general there are many alternate routes that have similar job characteristics These can include but are not limited to advertising sales agents editors market research analysts and sales a There are many career options for marketing Some examples are internal marketing advertising account management social media marketing and event marketing Eastman marketing manager Path to becoming a marketing manager 7 There are three different pathways Associates Bachelor s or masters degree in marketing a Associates degree is a 2 year degree in which it is less expensive than a four year degree and can offer credits that are transferable to a bachelors b A Bachelor s degree is a four year plan and is more appealing to an employer It is the best option for entry level marketing Most marketing managers are required a Bachelor s degree c A masters degree in marketing would require graduate school This involves case studies of businesses and special training mentoring by business professionals quali cations 44 per cent at bachelor s degree level and 33 per cent post graduate Marketing was the major subject in more than a third of the degrees obtained Brendan Gray et al d What is a marketing manager 1 A marketing manager is involved with the collecting and analysis of data in order to nd new markets customers and demand for products and or services 2 This position is also involved with coming up with a pricing strategy that has the company s pro t margins in mind but also takes into account customer satisfaction While analyzing market data a manager can also keep a watch over product development in order to anticipate the need to branch out into another product or service for a particular company 3 Marketing management is the 2nd step in the career process for a marketing career path Beyond this position you can progress into being the director of marketing which focuses on the market strategy itself This requires around 6 7 years of prior marketing experience Step 4 of climbing the marketing ladder is VP of marketing often acting as the spokesperson of a company and can even interview and hire for numerous positions The 5th and highest position of marketing is the Chief marketing o ce or CMO This position covers all areas of marketing and is responsible for the return on investment of the marketing portion of the company This position reports directly to the CEO of the company 4 Marketing managers made an average salary of 142 170 in 2020 US News n d Marketing managers receive regular bene ts like sick days and paid time off They can also receive full medical and dental bene ts Some companies can even offer a company phone or car if the amount of travel during work requires it 5 Job outlook for marketing is promising as overall employment is projected to grow 10 percent from 2021 2023 with around 35 300 openings in the position BLS gov Why marketing manager is a t for me 1 Being a good communicator is a vital part of marketing 2 Communicators This includes writers bloggers journalists storytellers and others who like to express themselves through words This personality type thrives on certain aspects of internet marketing such as content creation blogging and social media Franklin university 2022 a My biggest strong suit is writing so I think I would be naturally good b at creating blog posts or running a social media account for a particular company It is more appealing than other careers because you have more career choices than any other profession It also offers many travel opportunities making it better than other jobs that are mainly sedentary 2 Marketing graduates need to develop strategic thinking leadership and management skills and must demonstrate knowledge of strategic planning Brendan Gray et al a I feel that I have strategic thinking because of my skills in writing and because of my attention to detail I can be vocal and considerate of all as a leader and can offer suggestions on timelines of a company project 3 Social media growth represents an opportunity for business based on information sharing but also complicates the work of marketing managers who need to be ready to deal with current issues in this eld Charles Hofacker Daniel Belanche 2016 a It is essential that I adapt to whatever social media outlet is currently being used and be able to navigate this technology This is because most advertisements are on these social media sites and they are always evolving and changing Conclusion manager 1 Earning a degree in marketing is one of the possible routes to becoming a marketing 2 Marketing managers study branding and promotional trends of products and services and learn how to target certain demographics 3 My skills in writing can help me be a strategic thinker and problem solver my vocalness and ability to talk to others collaboratively shows my leadership and these qualities will allow me to graduate with a marketing degree and in turn obtaining a job as a
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