Principles of Marketing Mini test 8 question bank 7Up is a lemon lime carbonated soft drink that has been very successful in the U S Dr Pepper Seven Up Inc the makers of 7Up uses a family branding strategy to market 7Up worldwide In Shanghai China sales have suffered since the brand name means death through drinking When picking a good band name which criterion did Dr Pepper Seven Up Inc violate when it chose to use a family branding strategy to market 7Up in China a The name should have favorable phonetic and semantic associations in other languages According to class the Core Service offered by Charles Schwab is c the use of a brokerage account to buy and sell stocks According to lecture for every customer who bothers to complain to the marketer about a problem how many other customers remain silent about their problem experience c 26 According to the lecture which of the following is NOT a good example of a value provided to customers by improved services b Improved product quality according to the service continuum shown in Figure 12 3 above what does B represent a product dominated offerings According to the service continuum shown in Figure 12 3 above which of the offerings has an almost perfect balance of tangible and intangible attributes Among teenagers Pez has a percent awareness level d fast food restaurant e 98 Assuming the information in UMD12 Capacity Management for JetBlue Airways shown above will not change in the near future what actions would recommend that JetBlue take a brand licensing As we discussed in class services differ from products goods in along a variety of dimensions Which characteristic of services means that marketers must be careful in the selection and training of their service personnel The characteristic of c Inconsistency As we discussed in class services differ from products goods in along a variety of dimensions Which characteristic of services means that marketers must educate their consumers about their role in the service process The characteristic of a Inseparability As we discussed in class services differ from products goods in along a variety of dimensions Which characteristic of services means that marketers must find ways to relate services to situations that will be familiar to the customer The characteristic of d Intangibility As we discussed in class services differ from products goods in along a variety of dimensions Which characteristic of services means that marketers need to manage demand in peak periods and find ways to use capacity in off periods The characteristic of b Perishability of Inventory Based on lecture a supermarket that offers to carry your packages to your car for you is providing you with d an ancillary service Based on lecture a supermarket that offers to carry your packages to your car for you is providing you with c Experience Properties The categories for people based services include b unskilled labor skilled labor and professionals A customer contact audit refers to b a flowchart of the points of interaction between a consumer and a service provider Despite the success of its Pentium chips Intel faced a major threat from competitors like AMD s K6 chips that were cheaper and better placed to serve the emerging low cost PC market Intel wanted to protect the brand equity and price premium of its Pentium microprocessors but it also wanted to avoid AMD gaining a foothold into the lower end of the market So it created Celeron as a cheaper less powerful version of its Pentium chips to serve this market This is a notable example of a e fighting brand c responsiveness The dimension of service quality called is willingness to help customers and provide prompt service Edinberry s a restaurant located in south Texas offers a variety of foods and entertainment opportunities to its customers The restaurant is famous for its fine steaks spicy chili and outstanding customer service In order to maintain the restaurant s reputation for putting its customers first the marketing manager at Edinberry s has developed marketing activities that are directed at its waiters and waitresses These marketing activities are an example of and are designed to help these restaurant employees maintain an exceptional customer experience a internal marketing In class we considered several reasons that branding is desirable for consumers Which of the following is NOT one reason e Branding tends to reduce the price of the product In class we heard about the benefits of branding However not all products are branded Which of the following is NOT an explanation for why some products are not branded d Branding tends to increase the importance of price in the minds of consumers In class we saw the Top Global Brands listing for the last several years Which brand has been at number 1 consistently in recent years d Coca Cola In class we viewed a segment from CNBC s The Entrepreneurs in which two male models develop a new brand of granola They selected the name FEED for their product As they grew they decided they needed more sophisticated packaging and so they talked with a branding and identity expert Which of the following was NOT a problem identified by the expert with the existing package d The type selected for the name made it practically illegible In lecture we considered various branding strategies One example we looked at was Betty Crocker s Super Moist cake mix with Hershey s Milk Chocolate This is an example of d Cobranding In lecture we considered various branding strategies within a product mix One approach is Family Branding What is a danger that marketers must consider when using Family Branding e If a product has a problem it can affect the image of all of the company s brands In lecture we considered various branding strategies within a product mix Which approach does P G use when they market Tide and Pringles a Separate Names In Marketing in the News we heard about a change recently made to the Burger King menu What change did the company make d They have dropped fountain drinks from the kids menu boards In Marketing in the News we heard about a concept for a new connected car for mobile purchases from automobiles What company is working on this concept car a Pizza Hut In Marketing in the News we heard that a problem for the new Apple Watches is c Apple Watches are already being counterfeited in China In the seven Ps of services marketing the term process involves not only what gets created but also b how it gets created Jason