JOUR 101 Spring 2015 Final Exam Review General 1 What are the parts of the SMCR Model Source Creator of the message or from whom the message is sent Message The actual content or idea for the communication Channel The medium through which communication taking place so that the message can be conveyed from one place to another Receiver The individual or group or the person who finally receives the message SMCR model describes the exchange of information and the model can be applied to all forms of communication Chapter 2 2 What s wrong with the direct effects model Presumes media messages are a stimulus that leads to consistent impact that it will have on society as a predictable attitude Gov t propaganda in W W I W W II 3 What are indirect effects realizes people have different backgrounds needs values so there will be different responses How does the People s Choice Study relate Wanted to see how much influence the media had on the presidential election Concluded that opinion leaders friends family had a stronger affect than the media or campaign Voters who made up there mind are unlikely to change their mind because of a media campaign plus those who follow the election are very probable of being the hardest to sway Most persuadable voters are those who are paying the least attention 4 Herbert Gans created a list of 8 journalistic values one of them is the idea that our elected leaders should serve the public good which is called altruistic democracy Name and define two more Ethnocentrism your country is the best everyone is second sound familiar Individualism the quest to identify the one person that makes a difference others such as Moderatism Pastoral Nostalgia Responsible Capitalism Social Order Leadership 5 What s the difference between message effects and medium effects Message how people are affected by the message Medium how is the medium used change the nature of the message and the receiver s response to the message Message Cognitive Attitudinal Effects Behavioral Psychological Medium Social Effects Twitter character limitations condensing breaking news by new form of production 6 What did theorist Marshall McLuhan say about the relationship between the medium and the message The Medium is the Message Chapter 7 Music Radio 7 The Sony Walkman had a big impact on the music industry what was it Rise of the personal soundtrack New way Americans consume music 8 Give me an example of how we know that radio news is not dead as some would suggest Number of audio listeners has grown NPR been on air since 1972 9 What impact did TV have on radio Took away market share from radio but forced to reinvent itself as well led to creation of fm radio in cars satellitec radio 10 List two popular radio formats including the 1 format for 2014 News 1 Sports 11 What is method of recording sound that involves storing it in a series of numbers called Digital recording And why does this tech worry music companies Made burning sharing songs very easy violating copyright law 12 What is a podcast Audio program to listen to on computer phone 13 Many performers in the music industry make less money from selling music than they do from Tours concerts 14 Why have some shock jocks moved to satellite radio vs terrestrial radio Less red tape from FCC satellite radio is on private airwaves terrestrial is on public waves which is within FCC jurisdiction 15 What is the FCC Federal Communication Commission regulate radio tv airwaves anything broadcasted false derogatory obscene 16 What was the most significant impact the Telecom Act of 1996 had on radio Broadcast laws were deregulated unlimited amount of buying stations led to monopolization Chapter 8 Movies 17 What is the most popular way to watch movies at home today Netflix Hulu streaming services 18 What do critics of the Motion Picture Association of America MPAA rating system say are the problems with the current rating system Board is appointed long standing position Too lax with violence does not reflect majority of ethics of the country 19 Before the MPAA there was the Hays Office which regulated films and was started by the movie industry itself why did the movie companies do that attempting to avoid local censorship rules that had strict rules on profanity nudity violence 20 What is the blacklist that affected the movie industry in the 1940s and 50s From Joseph McCarthy communist hunt his H U A C in Congress 21 How did movies respond to growth of TV Blockbuster era Jaws Avatar 22 When we talk about ancillary markets for movies what do we mean TV Netflix home videos Chapter 9 TV 23 Who is Philo T Farnsworth Came up w diagram of TV 24 What medium do most American use for news Television lowest was print online only source that continues to grow 25 Why are TV shows now routinely streamed online by the broadcast networks More opportunity to draw audiences to growing sector 26 This is very different than the way they reacted when VCRs came on the scene what did they try to do then Take to the SCOTUS supreme court that VCR s allowed movie industry claimed consumers can skip ads due to VCR s which would lose money for advertisers 27 Define the term cord cutter 18 34 age group of individuals who do not but typical tv service sites like Roku 28 Why was cable TV originally developed Bring TV to communities that could not originally access to it 29 What is social TV Interacting with television programming 30 How do we measure the popularity of a broadcast television program Rating point of potential viewers watching demographics specifically 18 49 women highly coveted by TV advertisers How many is watching and who is watching Share of TV sets in use that tuned to a show 31 What are the elements of a strong TV news story Facts objective clear message 32 TV stations were required to go digital in 2009 at this point how can HDTV offer new ways for TV stations to make money Broadcasting different types of content Chapter 10 Web 33 Why would big cable company like AT T oppose the neutrality movement Service providers want to have the room to manipulate process while content providers like Google FB approve of net neutrality 34 What is net neutrality States that all Internet providers and governments treat all internet data equally No discrimination or type of charging differentially by user Ruled a Ultility protects the principle w safeguards 35 What is HTML vs a URL Uniform Resource Locator web address HTML Hypertext market language it allows it to be