mc 2035 exam 2 study guide 9 30 14 Personal Branding in Interviews 10 22 2014 From the reading First task to developing your personal brand is developing your brand mantra the heart and soul of your brand It s the foundation of all of your branding efforts o it s a quick simple and memorable statement describing who you are and what you have to offer 4 simple steps to creating your mantra o 1 Determine your emotional appeal o 2 Determine your description coming up with a descriptive modifier that brings clarity to the emotional modifier identifying what or who your brand is for o 3 Determine your function what exactly you do or will do o 4 Put it all together your brand mantra should communicate clearly who you are its should be simple and memorable How to think professionally online and face to face Does what you do online really matter YES 2 3 of Americans don t think what they do online has ever impacted their chances of getting of job admission into college etc o your online branding your online reputation REAL IMPACT 70 of employers say that candidates have lost opportunities because of online reputations 85 of employers say that online reputations have had positive impact on candidates application Social Media Social Networks Social Personal Professional Mix of personal and professional How do you go from using social media for personal purposed to professional ones STEP 1 Actively build your brand o WHO am I online Google yourself Check your privacy settings Begin to manage your online identity Check photo tags from others o Create your own personal webpage or start with an About Me page o Personal Webpage Essentials About page resume in PDF HTML format Contact info Links to all online content If you are really serious learn about SEO keywords google analytics o Getting your own domain name GoDADDY is the single largest registrar of domain names o Free Blog Site services Google Sites Word Press Tumblr Blogger STEP 2 Get Networking o 70 of jobs have been found through professional networking o LinkedIn 225 million members 200 countries 2 million companies 40 international 150 industries 2 new members per second 1 million new members per week o Where do I begin Identify your goals skills experience Start and manage your profile o Avoid the mistake Don t think its enough to have a profile o Do your research via advanced search Career paths Company pages links Groups o Granovetter s Strength of Weak Ties Strong Ties family close friends Weak Ties acquaintances friends of friends All social networking is weak ties Groups with bigger weak tie networks are smarter because they provide more opportunities o Reach Out 1 Research your primary contacts 2 Ask primary contact for introduction 3 Email secondary contact for advice 4 Ask for informational interview o Rules to Remember about Social Media Everything is potentially public Be active no excuse for being passive Be professional and courteous not informal Make it easy to contact you o Social Media is new BUT networking is not Learn the norms Be ambitious Put yourself out there Ask good questions Follow up Be interesting Give favors so that you can ask for them o Be and Think Professional o Interpersonal Persuasion Anatomy of a job interview We are all involved in personal sales Rolf Anderson s Model of Personal Selling Prospecting and qualifying Planning the sales call Approaching the prospect Sales representation Negotiating resistance objections Closing the sale Servicing the account The Interview as Persuasion Interviewing is formal with rules Interviewing is often face to face Impression Management using non verbal cues Interview Preparation Do your research know your interviewers Anticipate face to face mode of interaction Kinesics nonverbal cues eye contact bodily posture facial expressions Prepare your message The Interview Process Interview preparation The opening Question answer period Open questions and closed questions o Open o Closed are broad giving great deal of freedom to the respondent Encourage the respondent to talk in the process of revealing what he or she thinks is important pose little threat to the respondent and communicate interest and trust Restrictive providing limited options for response Allow interviewers to control the respondent s answer by asking for specific information Do not probe the nature of the respondent s attitude and often require additional questions and answers for clarification Primary and secondary questions o Primary when did you graduate tell me about yourself Begin a new topic of discussion or a new area within a topic o Secondary yeah tell me about that can you give me an example Attempt to gain more information from the respondent They follow primary questions May be opened or closed and are sometimes called probing or follow up questions Neutral questions o Allow the respondent to answer without pressure or direction from the interviewer Leading questions o Implicitly or explicitly suggest a response Behavioral questions o can you give me and example of what id be doing day to day o The behavioral part of the job o What is it that I m being hired to do Don t forget your nonverbal cues Closing Follow up Handwrite and email a thank you What if they offer me a job on the spot What if I am rejected What if they ask me about personal stuff 10 7 14 MOVIE NOTES 10 7 14 MC 2035 the movie Digital natives VS digital immigrants Not that simple About your active management of how you re going to conduct yourself online Google makes money thru paid search and ads Deliver you the best results by links to heavily trafficked pages Wikipedia Who decides what s on wiki o Its got references o More transparent than google with where info comes from History changes Multi tasking Stanford MIT study o Say it slows down your brain High school principle in NJ o They need to teach the kids multitasking Is multitasking a good thing When is it good for you to be ONline Research gathering information education Monitoring the news info Collaborate Network When is it good for you to be OFFline Creating Conversation deeper than interaction Analysis deep form of conversation 10 9 14 Social Implications of Digital Reading Turkle Growing up Tethered and No Need to Call We live our lives online What happens when we do that We need to create our personal brand What happens when our identity is a brand Shifting Notions of Digital Relationships Back in the 1990s o Pessimists Dystopians forget Real life o Optimists