CGS2100 Chapter 1 Using Technology to Change the World Technology on the World Stage Political Issues o Social Networking a means by which people use the internet to communicate Social networking and share information among their immediate friends and to meet and connect w others through common interests experiences and friends 2014 uprisings in Ukraine orchestrated by way of Facebook pages Politicians use social media as part of their political strategy U S Barack Obama using Facebook Twitter to communicate w constituents Italy Beppe Grillo largest vote for a single party by using social media FB and Twitter to gain voters instead of TV or newspaper ads India Finance Minister used Google to communicate budgets UK Yatterbox used in Scottish Parliament House of Commons and Northern Ireland Assembly UK politicians post 2mil posts on social media sites Social media bolsters immediate two way communication British Parliament legalization of gay marriage lawmakers would live tweet to hear almost instant feedback which may help represent the masses wants a tool that collects information from e mails texts blog Crisis mapping tool posts and tweets and maps them making the information publicly available Ushahidi testimony Swahili o Haiti earthquakes Ushahidi told rescuers where injured people o Japanese tsunami Ushahidi let anyone w cell phones locate were located clean water food o Crisis Mapping Tool Other Global Issues o Health Care Computationally intense modeling software is making it easier for scientists to create vaccines for rapidly changing diseases and illnesses the flu HIV etc more quickly Retinal prosthetics o The Environment Cell phones could be sensors of air quality and other environmental factors to track environmental quality sensors also could be used to detect illnesses in the area o The Digital Divide Digital divide the discrepancy between those who have access to the opportunities and knowledge that computers and the Internet offer and those who do not Prevents us from accessing people around the world who may be able to solve issues Next Einstein Initiative NEI a plan to focus resources on the mathematically talented people in Africa African Institute of Mathematical Sciences AIMS Technology and Our Society Technology Impacts How We Think o What We Think About Late 20th Century 1900 2000 Web 2 0 tools and web based services that emphasize online collaboration and sharing among users the combination of leisure time and the tools needed to be Cognitive surplus creative Autonomy mastery and purpose what pushes people to engage in altruistic projects for no money o Autonomy the freedom to work w out constant direction and o Mastery the feeling of confidence and excitement from seeing o Purpose to understand that you are working for something control your own skills progress larger than yourself Technology Impacts How We Connect o Connecting Through Music o Connecting Through Business Eric Whitacre s Virtual Choir online choir where people submit videos of themselves singing a part and Whitacre conducts the finished product is a choir built of thousands of voices from across the globe the choir is also connected through a group page Kickstarter a crowdfunding site where people can post ideas and receive monetary donations for ideas like GoFundMe com Crowdfunding asking for small donations from a large number of people often using the Internet a style of generating capital for a business through social media Technology Impacts How We Consume o Marketing Strategies in marketing are becoming based on the idea that people have access to a cell phone w a camera and internet access 2 o Access Versus Ownership QR quick response codes technology that lets any piece of print in the real world host a live link to online information and video content Crowdsourcing the phenomenon of consumers checking in with the voice of the crowd before making purchases Items have become subscriptions instead of purchases Ex Zipcar Call a Bike CitiBike Collaborative consumption joining together as a group to use a specific product more efficiently 3
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