Crest Complete Toothpaste Product classes forms items lines mixes Classifying product types New product process Service encounter Nondurable good Capacity Management Concept test Barriers Product Life cycle PLC PLC characteristics Product class and forms product adopters Imaginatik s Idea Central Steve jobs innovations Free samples Continuous innovation Business researchers emphasize Church and Dwight Co Inc Surviving the decline Idea generation What stage safety test Stock keeping unit Lecture Book Book Book Book Book Book Book Book Book Lecture Lecture Book Book Book Book Book Lecture Lecture Book Book Book 107 250 249 256 262 248 261 260 278 272 123 107 246 279 252 278 258 108 125 257 261 250 Credence properties Service dimensions Tuition Charges fees rates Downsizing Idle Production capacity Branding Make a wish foundation brand name process in 7 P s involves Sequential building process of brand equity Perishability of inventory Service Image Characteristics of services Elements of services Dimensions of service People bases services categories Brand equity Branding strategies Family branding Brand equity Packaging and labeling challenges Actual service experience determined Surgeon or lawyer services evaluators Ruby Tuesdays made to go viral Lecture Lecture Book Book Book Book Book Book Book Lecture Lecture Lecture Book Book Book Book Book Lecture Book Book Book Lecture 139 137 312 283 303 283 286 314 285 134 137 134 301 308 305 285 287 129 292 308 9 307 132 Service property cnsmr eval during after How consumers purchase evaluate service Costs of losing a customer stats about it Customer experience management CEM Employee interactions success Service pricing off peak pricing CDI Formula Marketing activities directed at waiters Packaging CNBC the entrepreneurs example Top global brands P G tide and Pringles Chef Ramsey Profit equation Effect of price Types of pricing Steps in setting price Washburn s Success Target profit pricing Fixed costs marks manufacturing Unit variable cost Govt space satellite power plant pricing approach Consumer buying decisions from awareness Lecture Lecture Lecture Book Book Book Book Book Lecture Lecture Lecture Lecture Lecture Lecture Book Book Book Book Lecture Lecture Book Book 139 139 142 314 309 312 280 313 130 126 129 143 148 145 352 60 352 347 8 358 156 156 356 335 Break even point Costs Pricing objects constraints Slide down the demand curve pricing Vizeo ROI return on investment Competitive market types Demand factors Firms developing supply chain management Customer wants SCM teams need to focus Predatory Pricing Intensity of distribution Marketing channel arrangements Facilitating Mrkt chnl function activities Gary Trinetti SCM Marketing channels typs Prospective buyer dread this Discounts General Mills Nestl strategic channel alliance Vertical marketing systems vertical marketing system administered corporate contractual Legal considerations of marketing channels Book Book Book Lecture Book Book Book Book Lecture Lecture Book Lecture Book Book Lecture Books Book Book Book Book Lecture Book 342 341 330 162 350 330 333 337 184 184 372 178 393 387 182 388 363 366 392 392 178 399 Legal aspects of pricing SCM does not replace 3 accurate lessons supply chain management Multi channel marketing Distribution types Marketing channel conflicts FOB origin pricing Efficient consumer response system order times Product life cycle stages Corporate chains Economic justifications for retailers ACE hardware true value shop rite Multichannel retailers Williams Sonoma Promotion objectives Wholesalers Contractual systems The communication process Communicating with college students Retail life cycle Personal selling when to use New role in the promotion mix GEICO 369 72 Book Lecture Book Book Book Book Book Book Lecture Lecture Lecture Lecture Book Book Book Book Book Book Book Lecture Lecture Lecture 183 403 391 395 397 368 404 209 195 191 195 432 454 434 415 444 449 431 208 203 202 Promotional element for business buyers The value of retailing to customers Five store settings Inherent weakness of publicity Promotion to sales ratio Cost and profit percentages in real life How retailers are classified sears Automatic vending Redbox Classifying retailer strategy types off price Retail outlets 3 levels of service Concerns for privacy in marketing Google glass Promotion is communication Hierarchy of effects Saks Fifth Avenue retailer classification Pierre Martineau Oreo Pioneering print ad Selecting the right media type Two main schools of thought on advertising Advertising medium types 5 Phases of social media measurement Googles model for advertising Book Book Book Book Lecture Lecture Lecture Lecture Book Book Book Book Lecture Book Book Book Lecture Lecture Lecture Book Lecture Book 448 412 427 447 213 192 5 194 197 427 414 447 410 203 454 417 428 219 222 221 479 85 238 499 Sales promotion types Facebook Studies comparing advertising Advertising appeal types Apps Post purchase dissonance Scheduling the advertising Google s mission Media mix to maximize exposure and minimize costs Product advertisements 3 forms Deceptive clicking click fraud 5 categories of online advertising Direct Marketing How social can help generate sales Institutional advertising and its 4 forms Smart systems Interaction rate Pepsi CO test drive ad Book Book Book Book Book Lecture Book Book Book Book Book Book Lecture Lecture Book Book Book Book 489 90 507 481 474 522 220 486 500 477 470 485 500 236 471 421 518 516 216 17
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