BA 342 EXAM 2 STUDY GUIDE Corporate Social Responsibility Pays off article o Cap Gemini Illustration o Benefits Read the two cases Chapters 1 2 and 3 Katrina and Walmart case why would Walmart and Sam s Club jump in What are their benefits and what do they get from helping Citizenship 3 part definition this is a NOT question o Social Responsibility o Social Responsiveness o Social Performance What makes you a good citizen Multiple select question exercise from class Economic Legal Social and Stakeholder model Responsibility Iron law of responsibility direct question on definition In the long run those who do not use power in a manner which society considers responsible will tend to lost it CNH case issues Corporate performance Professor at Duke video o Does positive social lead to a great reputation o Does positive financial lead to a great reputation o Or is it integrated from both of them YES Ways firms respond to CSR pressure in book too o Defensive o Cost benefit o Innovation o Strategic IBM video and data o Questions on video o Know about the important data Stakeholders vs Stockholders o Stakeholders have an interest in the company o Stockholders have ownership in the firm Three views of a firm there are 3 questions on this o Production o Managerial o Stakeholder Stakeholder Model o REMEMBER THERE ARE 5 1 Employees 2 Consumers 3 Community 4 Government Non government 5 Owners Coke video that talks about what they are doing to help FROM THE BOOK Pyramid of CSR Economic Legal Ethical Phil direct question on this o Philanthropic Take a Citizenship approach o Ethical Do right avoid harm o Legal Obey society s laws o Economic Foundation Make a profit Chapter 17 18 What goes into old contract and what goes into new contract p 514 Fig 17 1 Losing a job offer mini case o Definition of employment at will you as an employee can accept or leave at any time employer can let you go at any time even if it is your first day Fairness legal and moral rights that we have slides that employees have as a set of rights Moral amoral and immoral management o Child sweat shops Alta Gracia Knights apparel brand video few questions on that Due process information and partial review of complaints dealt with fairly o Open Door Policy o Arbitration Mediation o Ombudsman o Peer Review Panel o Alternative dispute resolution ADR Mark Whitaker Whistle Blowers ADM o In the modern era there are two major laws that have been written that impact whistleblowing o Sarbanes Oxley and Dodd Frank Privacy MULTIPLE SELECT video on privacy has a bunch of the issues o Software to monitor email o Protecting company secrets o Protecting personal info o Monitoring for inappropriate content that could be harassment Safety information OSHA look at the secretary s letter on website know 4 things they are doing OSHA remains committed to protecting workers from toxic chemicals and deadly safety hazards at work ensuring that vulnerable workers in high risk jobs have access to critical information and education about job hazards and providing employers with vigorous compliance assistance to promote best practices that can save lives Safety o What is the most dangerous job Commercial fisherman o Slide that has categories of safety o Workplace violence Chapters 13 14 The issue of advertising to children o Book has a blue box that is called Principles to follow in Advertising to Children know these principles p 403 o Dutch boy case Icee case some of the problems with the mobile app world o Victoria s Secret PINK o J J Snackfoods About Page read claims to be nutritious Iceberg level of complaints o Top complaints Better business bureau Customer magna carta four major rights of the consumer o Safety o Heard o Choice o Informed Consumerism definition a social movement seeking to augment the rights and powers of buyers in relation to sellers Moral management amoral moral immoral Where did the consumer movement come from Read up on ralph nadar Really understand the coke and pepsi case o High levels of pesticides fundamental o Water issues community issues 2 categories Product info and Product itself Advertising Pros and Cons Advertising 4 issues and video key words used in ads o Ambiguous advertising o Concealed Facts Twitter Celebrity tweets out about a product but don t actually use it Product placement o Exaggerations Vitamin water o Psychological appeals Bowflex example Clear accurate and adequate Read this from book FTC gov website mission 3 strategic goals o Helps us in terms of regulation non government organization that o Protecting consumers o Maintaining competition o Advancing performance Better business bureau helps companies with reg Self discipline Gov mandated ETC Ford Firestone case know inside and out o Know issues o Know players Contractual due care and social cost READ BOOK o Ladder example Caveat Emptor Let the buyer beware Caveat Vendor Let the seller take care FDA one question Poison squad in book and in class Chapter 16 Two things from ch 16 o Community Involvement o Corporate Philanthropy Push Pull Model o Know also from the standpoint of community Why should we get involved with community Alta Gracia video and case Fig 16 2 in book need to know Employees Companies Community And ONE MORE Thon video and exercise 4 groups benefited o Know everything we wrote down in class multiple select Community Action Program Plan p 486 487 Types of community issues addressed and methods companies engage Bristol Meyers Squibb Porter and Kramer competitive context o In book too o Companies are looking at how they are handling issues 3 business sectors Who gives the most Who receives the most How do you use it o Business Profits o Government Taxes o Nonprofit Donations o Pie graphs Individuals 73 Foundations 14 Bequests 8 Corporations 5 o Efficiency is how much money you give actually gets to the cause o Watch videos last one important Recipients of Giving o Religion o Education o Foundations o Human Services o Public Society o Health o Art Culture o International o Environmental Animals Why companies give o Charitable o Community investment o Commercial Examples o Mark Zuckerberg o PepsiCo o Nike Walt Disney 2010 Community Five elements o Economic impact o Local Business Leadership o Executive board service o Disney ambassadors o New development