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BUAD 497 Strategic Management Marshall School of Business University of Southern California Alan L. Patz BRI 303 F Lecture & Simulation Laboratory Summer 2007 There are four (4) main objectives in this course of study. They are: Learn the vocabulary and language of strategic management using- .Text Chapters .Text Quizzes .Matrix Analyses Understand the relationships among cash flow, growth, and profitability in a business firm from an overall or strategic management point of view using- .Lectures .Cash Flow Quiz .Case Analyses Gain an appreciation of market structure in order to distinguish between competition and rivalry in a market or industry using- .Lectures .Case Analyses Experience the environment of strategic management using- .The Business Strategy Multinational Total Enterprise Simulation, and .Group Decision Making Including Case Analysis Presentations This is not a routine learning experience. There are no answers in the back of the book to guide you. Instead, just like a general manager, your job will be to define the answers. Your success, or lack of it, will be gauged in terms of those competing with you giving their own definitions of correct answers. In fact, your grade in this course will not be known until the final distribution of all graded exercises for all participants in this class is known. It is like the real world. The final answer depends upon how you perform relative to all others on all the evaluated dimensions, their significance, and USC School of Business Policy that requires a grade point average (GPA) of 3.0 for this class. Texts: Thomas L. Wheelan and J. David Hunger. 10th ed. Concepts in Strategic Management and Business Policy (Required) Cases in Strategic Management and Business Policy (Optional) Arthur A. Thompson, Jr. and Gregory J. Stappenbeck. The Business Strategy Game. Online 8th ed. Irwin, 2004 (Online Purchase: www.bsg-online.com)Course Assignments Date Reading Subject Credit Exercise May 17 Introduction Cash Flow/Growth/Profitability May 22 Chapter 1 Cash Flow I May 24 Chapter 2 Cash Flow II Case: XYZ Corporation May 29 BSG Manual Case: Automated Design Group Formation May 31 Practice Cash Flow Quiz Jun 05 BSG Manual Cash Flow Quiz BSG Quiz#1 (Optional) Jun 07 No Class: BSG Preparation BSG Quiz #2 (Optional) Matrix Analysis/Market Structure/Competition/Rivalry Jun 12 Chapter 4 Case: Panera Bread SWOT Jun 14 Chapter 5 Matrix Demos Practice Decision #11 Jun 19 Text Quiz #1: Chapters 4 & 5 Jun 21 Market Structure Practice Decision #12 Jun 26 Chapter 6 Case: Tiffany EFE, IFE, IE Jun 28 Chapter 7 Strategic Decision Classes Decision #11 Jul 03 Forecasting Jul 05 Text Quiz #2: Chapters 6 & 7 Decision #12 Jul 10 Chapter 8 Case: Carnival TOWS Jul 12 Chapter 9 PresentationsDecision #13Course Assignments Cont’d. Date Reading Subject Credit Exercise Jul 17 Text Quiz #3: Chapters 8 & 9 Jul 19 Presentation Decision #14 Jul 24 Chapter 10 Case: AOL Time Warner QSPM Presentations Jul 26 Chapter 11 ` PresentationsDecision #15 Strategy Implementation & Control Jul 31 Final Quiz: Chapters 10 & 11 Decision #16 Aug 02 Final ReportGraded Exercises A score between 0 and 100 will be assigned to each graded exercise. The importance of each graded exercise as a component of the semester grade is as follows: Individual Grades Cash Flow Quiz 10 Text Quiz #1 10 Text Quiz #2 10 Text Quiz #3 10 Final Quiz 10 Class Participation 10 60% Group Grades Case Analysis/Presentation 20 Simulation 20 40% Total 100% Notes 1. There are no excuses for missing any graded exercise during the semester. Each such lapse will result in a score of zero (0) for any quiz; a forfeiture of 10% of the total points earned for the course for each simulation decision omission, and another forfeiture of 10% of the total points earned for the course for missing any guest lecture. Guest lectures, if any, will always be announced in advance. 2. The product of the score attained on each exercise and the corresponding percentage weight yields the number of points earned on that exercise. Then, the sum of products is the total points earned for the course. 3. In accordance with School of Business Administration Guidelines, the target grade point average for this course will be 3.0. Plus (+) and minus (-) grades will be assigned at the instructor's discretion. 4. Each student is responsible for recording all necessary syllabus changes. 5. Any request to reevaluate a graded exercise may result in a lower score as well as a higher one or no change. 6. Presentation guidelines will be discussed in class. 7. Verification of participation will be required for each simulation decision. 8. The simulation exercises--to be discussed in class--are to be completed within the groups established at the beginning of the semester. Furthermore, several rules govern them. 9. Any failure to meet this specification of rules will be considered as possible grounds for a failing grade in the course, on an individual or group basis, whichever


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USC BUAD 497 - 5696

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