Cats Names Catty short for captain kitty P nut the diabetic Kitty Chow Media Society Mid Term Study Guide Communication interacting in ways where at least one member understands the message Ex verbal body language gesture 2 types Interpersonal Mediated Interpersonal people exchange information feelings and meaning through verbal and non verbal messages it is face to face communication Mediated communication carried out by the use of information communication technology and can be contrasted to face to face communication Elements of Communication Process Source originator of the message Encode transferring to actually doing the message Transmitting process of sending the message Channel pathway which the message is sent Decoding process of seeing message interpreting Receiver gets the message Feedback response to the message Political Economy concerned about the influence of political economic concerns on media society study structure of media and ownership Mass Media 4 ways people use mass media 1 Enjoyment personal pleasure social currency 2 Companionship bring pleasure to lonely alone 3 Surveillance find out what s going on in the world 4 Interpretation find reasons for what is going on in the world Media in Culture media directs people s attention towards codes of acceptable behavior how it works tells people who counts in the world why Cats Names Catty short for captain kitty P nut the diabetic Kitty Chow tells people what others think of them and how they should think of others Parasocial interaction a communication theory that explains how individuals relate Ex someone watches TV and feels like they have a psychological connection with the character person Stereotypes Media Literacy predictable depictions that reflect create cultural prejudices problem reduces range of difference to simplistic categories the ability to access analyze evaluate communicate information in a variety of formats including print and nonprint 6 Principles 1 Media materials are constructed 2 They are created and distributed in a commercial environment 3 Created and distributed in a political environment 4 Present their ideas within a format that consists of primary genres of entertainment news information education advertising 5 People are active recipients of media messages 6 Plays a role in a way society understands its reality Social Currency idea that we as people have some sense of important topics that enables us to communicate about it water cooler effect Audiences people to whom a media product is directed towards target audience select a particular segment of a society to appeal to rather than the population as a whole Audience Segmentation segmentation breaking audiences down into identifiable groups targeting selecting one or more of these groups Cats Names Catty short for captain kitty P nut the diabetic Kitty Chow 3 types 1 Demographics characteristics by which people are divided into social categories ex age race gender religion 2 Psychographics differentiating among people based on attitudes personality types or motivations ex care about animals religious beliefs THINK 3 Lifestyle Categories activities in which audiences are involved in that mark them as different from others ex fitness people foodies vegetarians DO Primary Media Genres 1 Entertainment grabs the attention of the audience and leave agreeable feelings ex festival drama gaming comedy formula setting typical characters patterns of action hybrid genres combination of two genres 2 News nonfiction events reported to an audience ex hard news soft news investigative reports editorials Should be researched organized presented objectively straight facts with no bias opinions 3 Information the raw material that journalists use when they create news stories ex information gathering distributing information research retrieval 4 Education content that is crafted to teach specific ideas about the world ex instructional materials educational programming Cats Names Catty short for captain kitty P nut the diabetic Kitty Chow 5 Advertising a message that explicitly aims to direct favorable attention to goods and services ex Informational PSA s Hard sell convince you that you need the product very loud in your face Soft sell communicate things to make you feel good about the product even if you don t buy it Business Activities of Media Industries 1 Production creation of mass materials for distribution through one or more mass ex Media Firms Nintendo Facebook Sony 2 Distribution delivery of produced material to the point where it will be shown to its media vehicles intended audience without is products go nowhere 3 Exhibition presenting mass media to audiences for viewing or purchase ex places include video stores magazine racks movie theaters home o Shelf space takes a big role in good exhibition 4 Finance Funding New Productions o loans from an organization investments in the company raise money from stock offerings Funding Completed Productions o direct sales product licensing rentals usage fees advertising Product Placement a practice in which manufacturers of goods or providers of a service gain exposure for their products by paying for them to be featured in movies and television programs Cats Names Catty short for captain kitty P nut the diabetic Kitty Chow Media Regulation laws and guidelines that influence the ways media companies produce distribute or exhibit materials for audiences Prior Restraint the government regulates content before it is distributed 1 Obscenity 2 National Security 3 Military Operations 4 Clear Present Danger 5 Education 6 Copyright 7 Commercial Speech Obscenity is difficult to define but must meet 3 specific criteria in order to be regulated o appeals to the prurient lewd interest o the work depicts or describes sexual conduct or excretory functions in a clearly offensive way o lacks literary artistic value Pornography may be published unless it meets these 3 criteria Copyright is legal protection of one s right of work o exceptions not make the original less valuable education fair use amount used transformational purpose if it does Defamation highly disreputable or false statement about a living person or an organization that causes injury to the reputation o Libel written Libel Per Se Libel Per Quod o Slander spoken First Amendment Protection Political Speech Issues of Public Concern Speech about Public Figures Interpersonal Commercial Indecency Obscenity Most Protected Least Protected Cats Names