autobiographical memory memory for specific experiences from our life which can include both episodic and semantic components classical conditioning the pairing of two stimuli to condition a certain response Pavlov s Puppies coding the form in which stimuli are represented explicit memory memories we are aware of hippocampus deals with one s long term memories implicit memory memories we aren t aware of long term memory the system that is responsible for storing info for long periods of time mental time travel the experience of traveling back in time to reconnect with events that happened in the past personal semantic memory facts associated with personal experiences priming occurs when the presentation of one stimulus changes the way a person responds to another stimulus procedural memory aka skill memory memory for doing things that usually involved learned skills propaganda effect subjects are more likely to rate statements they have read or heard before as being true simply because they have been exposed to them before recency effect the assumption that people will remember the last word in a sequence the best primacy effect the assumption that people will remember the first words that they read in a sequence recognition memory the identification of a stimulus that was encountered earlier release from proactive interference the increase in performance that was found by Wickens et al s 1967 experiment remember know procedure the 2 ways of remembering familiarity and recollection repetition priming when the test stimulus is that same as or resembles the priming stimulus semanticization or remote memory loss of episodic detail for memories of long ago events serial position curve results of Glanzer and Cunitz s 1966 experiment which show that the SPC has a normal recency effect when the memory test is immediate but no recency effect occurs if the memory tests is delayed for 30 seconds skill memory aka priming memory