Mini Test 12 Question Bank and Answers In class we heard about the ways in which social media can generate sales Which of the following is NOT one of those ways e Actually these were ALL related to how social media can generate sales According to the lecture telephone sales catalogs and flyers and online computer shopping are all good examples of e direct marketing According to lecture Pioneering Advertising is most likely used to a Inform In Marketing in the News we heard that Nike has begun an advertising push targeting an audience that could add 2 billion of additional sales by 2017 What audience is Nike targeting b Women Trade promotions refer to d sales tools used to support a company s advertising and personal selling directed to wholesalers distributors or retailers One disadvantage of using the Internet as an advertising medium is a technical and administrative standards for the various online advertising formats are still evolving one advantage of using newspapers as an advertising medium is their d their relatively low cost The various forms of online media content that are publicly available and created by end users is referred to as a user generated content UGC Most advertising messages are made up of two elements which are b informational and persuasional During Super Bowl weekend Pepsi introduces a new brand of soft drink On that same weekend Coca Cola offers a BOGO Buy One Get One promotion to make the Pepsi new product introduction more difficult Which type of sales promotion is Coca Cola using a a deal e Reinforcement b Influence d Newspapers In class we learned that consumers often have doubts about their purchases called post purchase dissonance What type of advertising to marketers use to reduce consumers doubts about their purchases In class we learned about the 5 phases of social media measurement Which phase is related to share of voice and sentiment From what we heard in class which form of media would you choose if you needed to get out ads in a flexible and timely manner to a local market In Marketing in the News we heard about a new technology that Jameson whiskey has implemented in its Facebook and Instagram ads What technology did they implement d 3 D ads that pop off the screen One disadvantage of using the Internet as an advertising medium is c the effectiveness of online advertising is still uncertain Figure 19 3 above shows the web page for StuffDOT and the data available for marketers to assess its performance and understand its users All of the following statements are true about the changing aspects of television as an d Facebook advertising medium EXCEPT d DVR manufacturers have removed the skip button on their remotes to limit ad zapping in response to advertiser complaints The kind of advertisements that state the position of a company on an issue such as the ads sponsored by the Miller Brewing Company encouraging the responsible use of alcohol are advertisements Which of the following forms of direct marketing has the LOWEST business expenditures according to Figure 17 8 above A recent study found that Likes or Friends to a brand s Facebook Page is worth in terms of product spending brand loyalty and propensity to recommend the site to others a advocacy b e mail e 174 In Marketing in the News we heard about some technology being used by the Girl Scouts to help sell cookies What technology did we hear about e The Girl Scout Cookie Finder app to find nearby sales According to the lecture telephone sales catalogs and flyers and online computer shopping are all good examples of e direct marketing Our goal is to reach 60 of our target audience during the next 6 months with the message KSU is listed in the Best Business Schools by The Princeton Review a Disperse ads in various media over the months In class we considered how Social Media differs from Traditional Marketing Which of the following is true of Social Media as compared to traditional advertising d Social media is more measurable The next big change coming to television advertising will MOST LIKELY be a OTV or online TV A fan source is b where a social network following comes from with fans coming from a friend being more valuable than those coming from an ad There are four commonly used forms of institutional advertising advocacy pioneering competitive and c reminder Product placement refers to Trade promotions refer to a the consumer promotion that involves the use of a brand name product in a movie television show video or a commercial for another product d sales tools used to support a company s advertising and personal selling directed to wholesalers distributors or retailers In classifying social media the degree of acoustic visual and personal contact between two communication partners is referred to as whereas the degree to which a person s thoughts feelings likes and dislikes are made public is referred to as c media richness self disclosure In Marketing in the News we heard about an advertising campaign to boost and broaden tourism What city is running this new campaign c Chicago From what we heard in class about scheduling our advertising in which type of schedule do our ads run for very short periods of time and then there are no ads at all with the ads in concentrated forms b Flighting intermittent Schedule According to the lecture free samples sweepstakes and contests are all examples of c sale promotions In Marketing in the News we heard that last Coca Cola ran a campaign featuring personalized names on bottles What was the result of this campaign d It was a popular stunt and it created strong sales growth The American Cancer Society reports that 57 000 Americans die from colon cancer each year They estimate that this number would drop significantly if people over 50 were checked regularly But being tested for colon cancer is not a pleasant experience and most people of course fear the possibility of bad news To encourage people to get tested for colon cancer several ads using a man known as Polyp Man dressed in a big red suit making him look more like Mr M M to encourage people to get tested This is MOST LIKELY an example of a appeal a humorous In terms of performance measures fans are b the number of people who have opted in to a brand s messages through a social media platform at a given time One advantage of using the yellow pages as an advertising medium is c they have a long life span use period The owners of a small bookstore want to run an ad in the local