Unformatted text preview:

Chapter 1 Living in a Media World Communication social interaction through messages How we interact with our entire world whether through spoken words written words gestures music paintings photographs or dance Communication is a process and interaction that allows individuals groups and institutions to share ideas Intrapersonal communication communication within the self How we think assign meaning to all messages and events that surround our lives ex smiling in response to the smell of favorite food complex reaction to an unexpected proposal of marriage Interpersonal communication One on one communication The intentional or accidental transmission of information through verbal or nonverbal message systems to another human being Can be a conversation with a friend or a hug Continual because we are constantly sending out messages to the world Group Communication one person is communicating with an audience of two or more people Group communication often has a leader and is more public The roles of communicator and audience can be changing constantly Mass communication when an individual or institution uses technology to send a message to a large mixed audience most of whose members are not known to the sender ex nationally broadcasted speeches by politicians stories about crime in the newspapers Mass Media the technological tools or channels used to transmit the messages of mass communication Sender Message Channel Receiver or transmission model A dated model that is still useful in identifying the players in the mass communication process Tends to portray mass communication as a largely one directional flow of messages from the sender to the receiver rather than as a complex interaction where senders and receivers are constantly changing places Bloggers people who post their thoughts typically with the most recent posts at the top of the page on a regularly updated web site Message the content being transmitted by the sender to the receiver Encoding the process of turning the sender s ideas into a message and preparing the message for transmission ex a script for a broadcast is drafted then the script is taped The graphic is created then it is placed on the web page The channel the medium used to transmit the message forms of media Receiver The audience for the mass communication message Decoding The process of translating a signal from a mass medium into a form that the receiver can understand and then interpreting the meaning of the message itself Heterogeneous audience An audience made up of a mix of people who differ in age sex income education ethnicity race religion and other characteristics Noise Interference with the transmission of a message This can take the form of semantic mechanical or environment noise Semantic noise when the receiver doesn t understand the meaning of the message ex language Mechanical noise when the channel has trouble transmitting the message ex thunderstorm creates too much static to hear the score of a game Environmental noise occurs when the action and sounds surrounding the receiver interfere with the reception of the message Anonymous audience An audience the sender does not personally know There are not anonymous isolated people who have no connection to anyone else they simply are anonymous in their audience status Publicity Model A model of the mass communication process that looks at how media attention can make a person concept or thing become important regardless of what is said about it ex superbowl advertisements Ritual model A model of the mass communication process that treats media use as an interactive ritual engaged in by the audience members It looks at how and why audience members consume media messages ex watching the superbowl Reception Model a critical theory model of the mass communication process that looks at how audience members derive and create meaning out of media content as they decode the messages How do people take in messages Ex mcdonalds ads how you interpret decipher message Media Literacy Audience members understanding of the media industry s operation the messages delivered by the media the roles media play in society and how audience members respond to these median and their messages In class notes 1 29 15 Communication is a process not a static thing Communication is an interaction that allows individuals groups and institutions to share ideas Levels of Communication Intrapersonal communication Interpersonal communication group communication max communication mix of levels Mass communication vs Mass Media Mass communication society wide communication process in which an individual or institution uses technology to send messages to a large mixed audience most of whose members are not known to the sender ex nbc and the superbowl o Mass media The technological tools used to transmit the messages of mass communication nbc using television to show the superbowl and commercials o Transmission model Sender message channel receiver ritual publicity Contemporary models of mass communication reception Evolution of the media world Before print vatican and pre mass media communication networks print allowed for massive reproduction of newspapers and books electronic networks internet evolution or revolutionary Media consumption patterns decline of newspaper readership newspapers shift to online platforms magazine business stabilized average adult reads 8 per month watchers of big four networks getting older mobile media and internet advertising revenue increases while TV newspaper netflix hulu internet video and gaming taking away television viewers magazine and radio ad revenue decreases consumers spend more time with media they pay for eg cable tv books movies Media literacy refers to people s understanding of what the media are how they operate what messages they are delivering what roles they play in society and how audience members respond to media messages Dimensions of media literacy cognitive being able to know what a news story is about and keep into consideration who had the story and why they would tell it how they did Acquiring skills required to access the media emotional feels revoked by the media aesthetic interpret media artistically moral what values are in the message 7 Truths about media 1 the media are essential components of our lives 1 ex ice bucket challenge 2 how we learn about certain things 3 yellow ribbon war time pro troop message 4 learned a lot about our society through the media There


View Full Document

UMD JOUR 200 - Chapter 1: Living in a Media World

Download Chapter 1: Living in a Media World
Our administrator received your request to download this document. We will send you the file to your email shortly.
Loading Unlocking...
Login

Join to view Chapter 1: Living in a Media World and access 3M+ class-specific study document.

or
We will never post anything without your permission.
Don't have an account?
Sign Up

Join to view Chapter 1: Living in a Media World 2 2 and access 3M+ class-specific study document.

or

By creating an account you agree to our Privacy Policy and Terms Of Use

Already a member?