5 P s of marketing advertising media advisory board angel investors balance sheet bankers lenders board member bootstrapping brand equity business model business plan capitalization cash inflows cash outflows C corporation Certificate of Doing Business Under a Assumed Name chasm common stock holders consultants contribution margin core values cost of goods sold COGS current ratio customer acquisition cost direct selling expenses egoism dogmatism elevator speech entrepreneur s extended network equity equity investors ethical code ethical dilemma ethics executive summary feasibility analysis financial plan foreign corporation four principle concerns of investing gauge customer demand general partnerships government grants growth plan guerrilla marketing high growth venture income taxation independent contractor inside board member intangible benefits leasing staff limited partnerships LLCs long tail paradigm market driven companies marketing plan nonprofit corporation operations plan outside board member partnership POC prototype price skimming process map product bundle pricing product delivery product service plan profit margin relationship marketing return on investment RSS Readers satisfaction surveys SBA loans s corporation SEC regulations seed capital silent partnership Small Business Innovation Development Act social responsibility sole proprietorship stages of investment strategic alliance technology driven companies timeline total contribution trade show Uniform Partnership Act value chain value proposition venture capitalists working capital
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