Levi s Gay Commercial o This commercial starts with a man putting on levi jeans and when he pulls his pants up the building breaks and he see s a guy who smiles at him o http www youtube com watch v bB90Vkyqrts Old Spice o We watched multiple old spice commercials with Terry Crews o A celebrity in the commercial attracts more people to watch it o http www youtube com watch v LCl5uyn5K7k Ted Talks Simon Sinek o how do leaders inspire us o Why is apple so innovative then all of their competition when they are just like everyone else with the same access talent agencies and media o Why is it that martin luther king lead the civil rights leader He was not the only great man of the time o Why were the Wright brothers the ones who acheieved powered man flight o What else is at play There is a pattern between all these people They think act and communicate the exact same way which is different from the way you and me think o The golden circle is the way that these people think differently than us o They operate from the inside out If Apple was like everyone else they would say we make great computers which is the way that normal people communicate o The way we challenge the status quo they are simple to use and user friendly o People don t buy what you sell they buy why you do it We are comfortable buying anything from Apple o He gives an example of Gateway and flat screen s but no one bought them o At the same time Dell tried to create the MP3 player but it failed o We have to do business with people who believe what you believe o If you look at the cross section of the human brain it correlates perfectly with the golden circle o The neocortex relate to our what and our limbic brain is responsible for our feelings and decision making and related to our how and why We talk directly to the brain and where gut decisions come from o If you do not know why you do what you do then you will not get people to be loyal and be a part of what you do it is not to just sell people to buy what you have but believe what you believe o If you hire people who work for you then they work for your money If they work for what you believe then they work for everything you have o Samuel peirpont langely was given 50 000 to figure out the flying machine he knew all the greatest minds of the day the NY Times followed him around everywhere why have we not heard of him Oriville and Wilber Wright wanted to change the world instead of Langely who was in persuit of the riches The day the Wright Brother s took flight Langely quit o The law of diffusion of innovation The first 2 13 34 34 16 If you want mass market success you can t have it until you reach between 15 18 market penetration The early majority will not try something until someone else has tried it first The bottom 13 are the people who spent hours waiting in line at the apple store instead of waiting a week and walking into the store to buy it o The law of diffusion of innovation TiVo is one of the greatest functions They are well funded but they don t make any money Their stock has not traded about 10 When TiVo launched their product a lot of people rejected it and didn t try the product instead they waited until someone else liked it and told them about it Market Failure o The law of diffusion of innovation The summer of 1963 250 000 people showed up in Washington to hear MLK speak He told people what he believed instead of how to change things these people who believed what he believed showed up at the right day and the right time to hear him speak They did not show up for him they showed up for themselves to listen to him speak o He gave the I have a dream speech not I have a plan speech o Leaders hold a position of power or authority but those who lead inspire us We follow those who lead not because we have to but because we want to o http www youtube com watch v qp0HIF3SfI4
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