New version page

RU 630 360 Direct Marketing - Online Ecosystem Growth

Upgrade to remove ads
Upgrade to remove ads
Unformatted text preview:

Online Ecosystem Growth● In 2020, there was over $136 B spent in the US, on Digital Advertising.● Overtime, we see a positive growth for digital marketing spending, and a negative growth for traditional advertising spending.● Internet advertising spending in the US from 2016 to 2024, it continues to grow. ○ By 2024, there should be $152.97 B spent in the US.● Search, banner, social and video are all growing in terms of digital advertising spending. (Search on top)● Huge shift in desktop to mobile form 2016 to 2024.○ In the past, it was desktop heavy. Now mobile is growing and surpassing the desktop craze.● Online E-Commerce Business○ How Big is This Shift?■ $120 B Estimated 2020 Spend○ (Example) Target had over $100 B in 2020 Sales Online■ Contributes to 8% of Sales (Online Sales Contribution)○ (Other Examples) Walmart, The Home Depot, GAP● Businesses Transitioning From Online E-Commerce to Brick & Mortar○ Amazon (bookstore, grocery store/Amazon-go, etc.)○ Sephora (experiences regarding makeup, fragrances,

View Full Document
Download Online Ecosystem Growth
Our administrator received your request to download this document. We will send you the file to your email shortly.
Loading Unlocking...

Join to view Online Ecosystem Growth and access 3M+ class-specific study document.

We will never post anything without your permission.
Don't have an account?
Sign Up

Join to view Online Ecosystem Growth 2 2 and access 3M+ class-specific study document.


By creating an account you agree to our Privacy Policy and Terms Of Use

Already a member?