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(Forbes) Is Amazon About To Take Over Online Advertising?● Advertising is becoming one of Amazon’s biggest revenue earners.○ Could reach $10 billion this year, and is expected to quadruple by 2023.○ Leading advertiser in the US, spending around $6.9 billion annually.● “Amazon’s growing ad business could forever change tech.”○ There is a big difference between Amazon and other tech giants such as Google or Facebook.■ Advertising revenues at Amazon, despite growing, represent a tiny percentage of its total turnover, compared to Google or Facebook’s 84% and 98.5% respectively.● If Amazon, which does not depend on advertising, is already enjoying similar growth in a year where digital already exceeds traditional advertising, what does that say about its future? ○ It can be much more aggressive about its rates, since in addition to not depending on it to balance its books, the company typically charges commission for sales on its platform.● Could Amazon eventually eclipse Google or Facebook?○ Amazon charges twice; once at the beginning of the process, and another at the end.○ The implications of Amazon’s models are potentially enormous. (Mirror Review) History of Google - From 1996 to 2019● Google played a crucial role in shaping the modern internet and still is playing its role.○ Today, the way we live our lives, and the way we search or look for things is mostly because of Google. ○ It directly or indirectly impacts millions of people and it continues to impact many more lives. ○ Today, most businesses use google to promote themselves, market their products and gain sales. ○ They look for ways to increase Google reviews to gain more customers and earn profits in their businesses. ○ There’s no doubt it’s the ‘Modern Day Oxygen’. ● 2022 - Emphasizing Privacy and Security○ Following the controversies last year, Google is focusing more on its privacy and security measures in 2022.■ Interesting Fact: On April 6, Google announced to add a ‘privacy guide’ to the chrome browser. ● 2021 - Year of Controversies○ Australia passes legislation requiring Facebook & Google to pay for media companies for the right to use their content.○ Three of the biggest controversies faced by Google in 2021 were,■ Google Chrome incognito mode lawsuit■ Investigations for alleged harassment and discrimination■ Employees departing due to the incentive structures and several otherreasons● 2020 - The Year of Change○ Heeding the COVID-19 pandemic, Google announced a myriad of cost-cutting measures like slowing down hiring, focusing more on machines and data centers, etc. ● 2019 - New CEO of Alphabet○ On 3 December 2019, Sundar Pichai became CEO of Alphabet Inc.● 2018 - 20 Years of Google○ Alphabet, the parent company of Google, reports that it topped $100 billion in annual sales for the first time in Google’s 20-year history. The milestone is a testament to the strength of Google’s ad sales business in 2018.● 2017 - Buys part of HTC○ It paid $1.1 billion to get its hands on smartphone expertise from the struggling Taiwanese manufacturer of its Nexus phones.● 2016 - The Launch of Google Pixel ‘First phone made by Google’● 2014 - 2015 - The New CEO - Sundar Pichai● 2012 - 2013 - The Launch of Chromecast● 2011 - Meet the new CEO Larry Page● 2010 - Nexus One● 2009 - Declaration of the Power○ In November, Forbes magazine featured Sergey Brin and Larry Page as the fifth most powerful people in the world.● 2008 - Google Launches the Chrome Browser● 2007 - Acquires DoubleClick● 2006 - The Year of Fast Growth○ In early 2005, YouTube changed the game with what was by far the most accessible and comprehensive video website on the internet. ○ Coincidentally, Google released its competitor, Google Video, around the same time. ○ Both were popular, but YouTube’s quickly growing platform was far too much for Google to overcome directly, so it outright bought the website for $1.65 billion in 2006.● 2004 - Google Goes Public and the Launch of Gmail● 2003 - The Year of AdSense○ In March 2003, Google launched its AdSense program. It was originally named Content Targeting Advertising.● 2002 - Introduction of AdWords● 2001 - Google welcomed its first Chairman - Eric Schmidt● 2000 - Adding New Languages○ Google added ten new languages: French, German, Italian, Swedish, Finnish,Spanish, Portuguese, Dutch, Norwegian, Japanese, Chinese, Korean, and Danish● 1999 - Moved Toward the Home of Startups (Silicon Valley)● 1998 - The Year of Initial Funding● Google’s first Doodle - Burning Man(Maryville Univ) The Evolution of Social Media: How Did It Begin, and Where Could It Go Next?● Social Media is defined as “forms of electronic communication (such as websites for social networking and microblogging) through which users create online communitiesto share information, ideas, personal messages, and other content (such as videos).”○ In 2019, a Pew Research Center report stated that in the US, 72% of American adults use some form of social media.○ In 2005, the year after Facebook went live, that number was 5%.● A Brief History of Social Media○ Pre-Internet Roots■ In a sense, social media began on May 24, 1844, with a series of electronic dots and dashes tapped out by hand on a telegraph machine.■ The first electronic message from Baltimore to Washington, D.C., proved Samuel Morse understood the historic ramifications of his scientific achievement: “What hath God wrought?” he wrote.■ While the roots of digital communication run deep, most contemporaryaccounts of the modern origins of today’s internet and social media point to the emergence in 1969 of the Advanced Research Projects Agency Network — the ARPANET.● This early digital network, created by the United States Department of Defense, allowed scientists at four interconnected universities to share software, hardware, and other data.■ In 1987, the direct precursor to today’s internet came into being when the National Science Foundation launched a more robust, nationwide digital network known as the NSFNET. A decade later, in 1997, the first true social media platform was launched.○ The Launch of Social Sites■ In the 1980s and ’90s, according to “The History of Social Networking”on the technology news site Digital Trends, the internet’s growth enabled the introduction of online communication services such


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