BA 342 FINAL EXAM STUDY GUIDE SPRING 2014 DIVERSITY AND INCLUSION Understanding diversity o Triad 1 personal Social Personal Emotional o Triad 2 corporate Organizational Global National Managing Diversity for U S and International Business o What is diversity Past to present Two focal points for diversity Traditional focus on race gender age etc Contemporary cutting edge o Organizational diversity location function division department group union affiliation field management status exempt nonexempt seniority o External dimensions educational background personal habits recreational habits parental status work experience marital status appearance religion income geographic Question The corporate triad of diversity includes all but Answer Institutional and social o Internal dimensions gender race age ethnicity abilities o Innermost dimensions personality o Diversity creating an environment where we recruit develop and leverage the best talent to achieve business goals profitability Diversity Characteristics Color gender national origin disability status race ethnicity sexual orientation age religion Diversity and Discrimination o Era 1 1500 1863 300 years slavery Cotton Gin by Eli Whitney 1793 technology benefits and side effects explosion in the slave trade and need for land o Era 2 1863 1964 Painful slow change o Era 3 1694 today 2064 Civil Rights and Diversity and Inclusion Federal Laws Prohibiting Job Discrimination o Title VII of the Civil Rights Act 1964 o Equal Pay Act of 1963 o Age Discrimination in Employment Act 1967 o Title I Americans with Disabilities Act 1990 o Section 510 Rehabilitation Act 1973 1 BA 342 FINAL EXAM STUDY GUIDE SPRING 2014 o Civil Rights Act of 1991 A short history of the United States o Separate but equal o 1953 Eisenhower o Fergeson Act racial segregation o Linda Brown 7 year old from Kansas Had to go to a black school Brown board of education goes to Supreme Court Brown wins o Plessy vs Ferguson 1896 Segregation is legal o Brown vs board of education 1954 Segregation is illegal o Rosa Parks 1955 Rides the bus wont give up her seat etc Civil Rights movement begins Abercrombie and Fitch We want hot employees A F has sexual advertisements o Photo and Diversity video clip Touching strangers project Richard Rinaldi photographer o Discrimination denial of opportunity based on any characteristic Today it is typically subtle but sometimes overt Diversity Progression appears in U S businesses at different times Discrimination is defined by overt but subtle opportunity o Affirmative action taking positive steps to hire and promote people from groups previously discriminated against underrepresented groups Agency law affirmative action must take place reverse discrimination Agency law education government contracting employment Equal employment opportunity commission EEOC Disparate treatment Disparate impact wearing red Griggs vs Duke Power o 1 Individualized some characteristic they don t like o 2 Group discrimination ex I don t like anyone that is o 1955 1971 Supremes o Firefighters in New Haven Connecticut o 4 5 Rule 80 o Valuing differences Training Approach Positive communication and culture 2 BA 342 FINAL EXAM STUDY GUIDE SPRING 2014 Negative you need to be fixed o Attitude vs behavior o Managing Diversity holistic approach creating a corporate environmental allowing all people to reach their full potential Merlin Pope diversity how do I get productivity out of this group Addresses both traditional and contemporary issues Business leverage is the key to success Senior executive management is key Diversity Leaders Talk video Question What s not affirmative Answer Action approach written set of business goals o Population Maps Census Bureau maps 3007 counties nation wide in the U S Blacks mostly in the South East of the country People like to live where they grow up Migration happens for business and job opportunities Hispanics are primarily found in the southwest of the U S Miami Cubans Asian population mostly found near port cities and universities Question Hispanics mean Answers People from Spanish rules countries Diversity and Inclusion Cross Cultural Competence o Diversity creating an environmental where we recruit develop and leverage the best talent to achieve business goals profitability open doors o Inclusion proactively working to insure all employee s cultures are valued so everyone can contribute to their full potential keep doors open 26 countries in BA 342 class What do we share o Air Smeal PSU knowledge and English speaking Foundation of Sustainable Diversity and Inclusion Culture what we believe and why o What we sell Business Case o Who does the work Talent Case o How we run the business Operations Case Business Components to Diversity Ron s Framework o Employees find and keep talent o Customers o Financial Performance minority spending over 3 trillion in 2015 o Suppliers o Reputation and Liability o Senior Leadership Diversity Component Employees o Recruitment 3 BA 342 FINAL EXAM STUDY GUIDE SPRING 2014 o Development o Retention Question What is the typical turnover cost to replace an employee Answer 10 000 Employees Example The Business Case o Hard Turnover Costs Separation vacancy replacement training o Other Turnover Costs Morale productivity relationships Johnson and Johnson Diversity and Inclusion o Ranked 10 in the 2013 Diversity com s TOP 20 o Go to website look at diversity and inclusion programs o Affinity groups ERG employee resource group and read FAQ Diversity Component customers o Responsibility o Sales o New Product Development Frito Lay Customer Example The Business Case o Employee Resource Group or affinity group consulted on new product 100 million in sales o Dell ERG s value millennial tech o Toyota Latino Business group and navigation language o Customers 2 keys Our employers help us better understand customers better Our customers want to buy from a company that demonstrates they understand diversity Diversity Component Financials Financial Example selling center multicultural economy o Buying Power o Financial Performance o Global Markets o Economics population o Purchasing Power o Stock performance o Lawsuits o Public Image o Morale Diversity Component Legal Reputation Campbell s and Women o Promotion of women video o Workplace marketplace community o Men became more engages as well o 80 male managers still 4 Legal gain positives on reputation and avoid negative actions BA 342 FINAL EXAM STUDY GUIDE SPRING 2014