STOC 1112 Communicating Leadership Study Guide for Final Fall 2012 Hackman and Johnson Lectures Chapter Nine Lecture Public Leadership 1 What are the modes of delivery for public presentations pre speech planning organization language rehearsal delivery and responding to questions 2 What are the stages of persuasive campaigns a Pretest messages and identify market segments b Expose a large segment of the audience to clear campaign messages c Use the most accessible media for target groups d Use the media to raise awareness e Reply on interpersonal communication particularly communication between people of similar social backgrounds to lead and reinforce behavior change f Use high credible sources g Direct messages at the individual needs of the audience h Emphasize positive rewards rather than prevention 3 What are types of persuasive campaigns i Product Commercial selling goods and services j Public Relations building public awareness providing information educating the public modifying behavior Issue changing or implementing govt or corporate policy k Political electing candidates to office l m Image building positive images for individuals or organizations n Social Movements proposing or opposing change in societal norms and or values 4 What is a collaborative leader 1 5 What are the factors for successful collaboration o Good timing and a clear need p Strong stakeholder groups q Broad based involvement r Credible and open processes s Participation of high level visible community leaders t Formal support u Ability to overcome mistrust and skepticism v Strong leadership of the process Fairhurst Sarr Article on Blackboard 6 What is framing Framing a quality of communication that causes others to accept meaning over an other 7 What are the key techniques of framing Key techniques of framing Help followers understand the new concepts associated with the vision show followers how the new vision is relevant to their jobs demonstrate en thusiasm for the vision relate new ideas with established programs and practices and help stakeholders see the next steps in implementing the vision 8 How do leaders create meaning through framing How do leaders create meaning through framing When the leader succeeds to frame and define the reality of others Lecture 1 Explain the five tools of framing w Metaphors x Jargon Catchphrases Herman Cain and Michelle Bachmann y Contrast z Spin Mitt Romney aa Stories Mitt Romney 2 2 Provide examples of metaphors used by both political and business leaders a Community Metaphor raising taxes would help reduce the natl deficit b Individual Metaphor cut taxes before the bankrupt our job creators 3 What metaphors were used the movie clips Thank You for 4 What are the advantages and disadvantages of jargon and Smoking catch phrases Advantages Disadvantages of jargon and catch phrases Jargon and catchphrases bring a familiar and accepted meaning to the subject in which they are associated fa miliar references can enhance meaning avoid using it when a word or a phrase is in danger of overuse 5 When should leaders use contrast to help make their points When should leaders use contrast To show what a leader is NOT trying to characterize 6 Give examples of the techniques Spin and Stories and how cur rent leaders in politics are using them to frame key issues of national concern Mitt Romney uses his story of Governorship in Massachusetts Chapter Ten Lecture Diversity and Culture Chapter Lecture 1 What are the elements of cultural diversity Elements of cultural diversity Assumptions values rituals stories practices artifacts and physical settings Page 298 2 What are five cautions in classifying culture 3 bb Cultures change over time cc Scholars disagree about how to categorize some nations and have not studied some regions dd Not every member of a cultural group will respond the same way ee Political and cultural boundaries are not always identical ff Westerners have developed most of the cultural category systems and may have overlooked values that are important to non Western societies 3 What is cultural synergy Cultural synergy Ultimate goal of recognizing and responding to cultural variations 4 What are the benefits in fostering diversity Benefits in fostering diversity reduces inequalities and gives everyone a chance to make a meaningful contribution 5 What is the gender leadership gap and how can it be narrowed Gender leadership gap and how can it be narrowed Women can only advance so high in leadership roles glass ceiling Narrowing Blend agency with communion and build social capital 6 What are current trends important to business today gg Global marketplace hh Broadening diversity ii Women attaining higher rates of education and professional degrees versus men jj Changing definition of family 7 Define these terms diversity inclusion and multicultural kk Diversity About the people themselves their differences similiarities and unique characteristics as groups and individuals existence of different cultures or ethnic ities within a group of organization 4 ll Inclusion The extent to which people both have the opportunity and feel welcome to fully be a part of and contribute to an organization mm Multicultural An approach or system that takes more than one culture into account 8 What is diversity and why is it important to leadership 9 What is ethnocentrism Ethnocentrism The tendency for individuals to place their own group ethnic racial or cultural at the center of their observations of the world a Perception that one s own culture is better or more natural than other cul tures b Universal tendency and each of us is ethnocentric to some degree c Can be a major obstacle for effective leadership d Prevents people from understanding and respecting other cultures 10 What are the three steps of diversity awareness nn Self Awareness knowing who you are you re own cultural assumptions and perspectives ences oo Awareness of others learning about others recognizing similarities and differ pp Interpersonal dynamics interacting with and managing those who are like you and those who are different in ways that are affective and respective 11 What was the focus in different decades on promoting diversity qq 1960s 1970s New legal requirements affirmative action civil rights pressures rr 1980s Valuing diversity training on values and sensitivities ss 1990s to Present Why diversity makes good business and organizational sense 12 What are Geert Hofstede s value dimensions in