McDonaldization of Society Continued 2 26 14 C Calculability If you manage a McDonalds you know how much you re paying for a patty employees etc is calculated Everything D Control Ex uniforms timer for French fries being cooked Control product AND workers downside of McDonaldization disenchantment o we would create a society so rational that we would create the Iron Cage of Reality o mass production vs hand crafted Deviance violation of a norm o saying eff off instead of please relativity its not the act itself it s the audiences reaction to it that makes it deviant o booing at a sporting event is not deviant but booing at your professor during a lecture is Ervin Goffman o Stigma physically visible that an individual has been discredited spoiled identity based on a blemish Discreditable before known ex drug addict before people find out Discredited after known ex drug addict after people find out 1 Deviance and Symbolic Interaction A Edwin Sutherland Differential Association created to combat biological theory that deviance is genetic We socialize with certain people differently than others Deviance is learned in small groups with face to face interaction from people we hang out with o We learn how to steal smoke and prostitute from people we associate with B Control Theory of Walter Recless Travis Hirschi Turned Why are people deviant to Why are people not deviant o Inner controls inside individual o Outer controls one thing deviant in a neighborhood will attract more deviance crime because it looks like that community doesn t care what goes on external C Labeling Theory WI Thomas and the Thomas Theorem if we label something deviant it will become deviant o If we define something as real it will become real in its consequences If we label individuals as bad it sticks We hang out with people who reinforce our positive self concepts we will fight negative labels Sykes and Matza kids convicted and sentenced come up with techniques to deflect social labels of deviance 1 denial of responsibility wasn t me it was an accident 2 denying injury yeah I did it but nobody got hurt 3 denying a victim he she deserved it 4 condemnation of the condemners deflecting blame 5 appeal to higher loyalty I had to protect my friends
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