Internet Industry Continued Intro to Media and Society 4 28 Online Advertising Text Ads Email Google Text Ads A few lines of writing and a link to advertisers website Adwords Google Search Adsense 3rd Party Websites Contextual Ads CPS Online Advertising Display Ads Display Ads Graphics videos Banners Rich media ads animation or video Pop ups commercial message that jumps out Interstitials ads that appear between page loadings Online Advertising Targeting obtain information through Registrations Online Behavior Third Party Data Personalization of content interactivity Behavioral Targeting about you in the future tailored material Privacy Conerns Concerns about the surveillance activities of Marketers transactional database Government FBI Employers Parents Law Enforcement Opt in vs Opt out Personal Societal Concerns Mass Customization The use of sophisticated technology to send tailored ads They Cookie Info that a website puts on your computer s hard disk to remember something Behavioral Targeting process of following a person s behavior and then sending them Rule that participant must opt in to receive ads and must be able to opt out Is Facebook Making Us Lonely Internet Paradox Disconnected loss of interpersonal skills Affecting the youth
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