Intro to Media and Society 4 22 New Stars Internet Industry Youtube Advertisers What s in it for Youtube People visiting their page For the advertisers Products get advertised For the stars More popularity Are they celebrities or micro celebrities The Digital Age The History of Computers PC Personal Computers 1975 Altair 8800 the first personal computer 1977 Apple II unveiled 1981 IBM launched personal computer 1984 Apple Macintosh 1980s 1990s Growth of Microsoft The Advent of the Web Internet Modem digital to analogue conversion image Long history of binary os and is and computation 1940s ENIAC world s first electronic computer developed for US Army 1950s transistor electronic signals 1970s microprocessors computing and games Worldwide system of computer networks Developed from ARPAnet Advanced Research Projects Agency 1969 government military purposes Decentralized communication Hyperlinks highlighted words or pictures that users click to go to particular web files HTML computer language that allows people to access system of interlinked documents thru the internet Browser software that interprets HTML Defining Features of Digitization Convergence Merging media technologies on a single platform Made possible by digital code Interactivity Consumers users participate in the conversation Producers can respond Production Funding Internet Content 1 Sites involved in image making a cultivate good feeling offline sales i 2 Selling Products Services a Example Amazon Target 3 Selling Subscriptions Coca Cola website can t buy coke but can view images logos a Content sites attempt to build audiences by attracting them to site i 4 Selling Advertisements Example Ad Age Wall Street Journal a Example Gossip sites 5 Social Media Sites online locations where people interact with others around information and entertainment a Facebook Twitter Instagram Pinterest Tumblr