Study Guide
12 pages
Exam 4
8 pages
Chapter 16: Advertising, Public Relations, and Sales Promotion
9 pages
Consumer Decision Making
6 pages
Chapter 3: Ethics
4 pages
Chapter 6: Consumer Decision Making
2 pages
Exam 3
Chapter 8: Segmenting and Targeting Markets
MKTG Week #2
3 pages
Week 2 CPI Case Study
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