Watch the movie and fill out study guide on it 1 7 will be on test Big Bucks Big Pharma Marketing disease and pushing drugs 4 8 14 Obesity and Disordered Eating Prevalence of obesity is increasing dramatically in us o of overweight children has doubled in 20 years o Proportion of calories due to snacking has increased Continuing problems with body image and disordered eating o 10 of middle school girls report vomiting and or using laxatives to lose weight Portrayals of women Thin ideal o Average U S woman 5 4 and 140 lbs o Average U S model 5 11 and 117 lbs Gap widening between models and real women o 1975 8 less than the average woman o Now 23 less than the average woman Even young girls are body conscious o 6 12 year olds report dieting 35 o 13 years olds report being unhappy with their bodies 53 o Normal weight girls believe they are overweight 50 70 Thin ideal o Highly unusual body type Less than 5 of adult female population o Gap between models and real women is widening 1975 8 less than the average woman Now 23 less than the average woman o The 1997 Body Survey indicated that 24 FINISH THIS SLIDE Ralph Lauren Model altered fired Correlation studies Fashion mags and young women In the News Survey o 500 high school females Reading fashion magazines was correlated with o More disordered eating behaviors ex anorexia bulimia laxatives o More body dissatisfaction o Media eating disorders A more naturalistic experiment College women randomly assigned to a waiting room 1 Fashion magazines 2 News magazines After a brief wait they filled out a questionnaire Those in fashion magazine condition reported more o Dissatisfaction with weight o Guilt associated with eating o Fear of getting fat A more recent study Longitudinal FINISH THIS SLIDE 4 10 14 Action at the Federal Level 2011 interagency working group FINISH SLIDE
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